\u4ee5\u4e0b\u66f8\u7c4d\u70ba\u516c\u5ee3\u7cfb\u6559\u5e2b\u4ecb\u7d39\u7d66\u65b0\u751f\u95b1\u8b80\u7684\u516c\u5ee3\u77e5\u8b58\u76f8\u95dc\u66f8\u7c4d\uff0c\u5927\u5bb6\u53ef\u4ee5\u5229\u7528\u6691\u5047\u591a\u589e\u5ee3\u77e5\u8b58\u5594!<\/p>\n
(1)\u871c\u96ea\u9732\uff082004\/2005\uff09\u3002\u300a\u5922\u60f3\u7684\u79d8\u5bc6\u9470\u5319\u300b\u3002\u53f0\u5317\uff1a\u95b1\u8b80\u5730\u7403\u3002\u3010\u672c\u66f8\u6558\u8aaaSK-II\u57281994~1997\u5e74\u9593\u5982\u4f55\u5728\u65e5\u672c\u7684\u5e02\u5834\u8d77\u6b7b\u56de\u751f\u542b\u505a\u5ee3\u544a\u7684\u904e\u7a0b\u3002\u5df2\u7d55\u7248\u4f46\u4e8c\u624b\u66f8\u5e02\u8cb7\u5f97\u5230\u3002\u3011<\/p>\n
(2)\u5f35\u963f\u8302\uff082015\uff09\u3002\u300a\u5049\u5927\u5ee3\u544a\u516c\u53f8\u300b\u3002\u53f0\u5317\uff1a\u5929\u4e0b\u6587\u5316\u3002\u3010\u672c\u66f8\u6558\u8aaa\u4e00\u500b\u5ee3\u544a\u65b0\u4eba\u5728\u5b6b\u5927\u5049\u7684\u5049\u592a\u5ee3\u544a\u516c\u53f8\u7684\u5de5\u4f5c\u6b77\u7a0b\uff0c\u5beb\u5230\u5b6b\u5927\u5049\u901d\u4e16\u70ba\u6b62\u3002\u3011<\/p>\n
(3)Barry, Peter\u8457\/\u5289\u7ff0\u96f2\u8b6f\uff08[2016] 2019\uff09\u3002\u300a\u5ee3\u544a\u884c\u92b7\u81ea\u5b78\u8056\u7d93\uff08The Advertising Concept Book: Think Now, Design Later\uff09\u300b\u3002\u53f0\u5317\uff1a\u539f\u9ede\u51fa\u7248\uff1b\u5927\u96c1\u6587\u5316\u767c\u884c\u3002<\/p>\n
(4)\u674e\u6b23\u983b\uff082013\uff09\u3002\u300a\u5341\u56db\u5802\u4eba\u751f\u5275\u610f\u8ab21\uff1a\u5982\u4f55\u756b\u4e00\u5f35\u81ea\u5df1\u7684\u751f\u547d\u85cd\u5716\u300b\u3002\u53f0\u5317\uff1a\u6696\u6696\u66f8\u5c4b\u3002<\/p>\n
(5)Fallon, Pat, & Fred Senn\u8457\/\u6674\u5929\u8b6f\uff08[2006] 2007\uff09\u3002\u300a\u5275\u610f\uff0c\u71d2\u9322\u6216\u8cfa\u9322\uff1f\u4ee5\u7cbe\u6e96\u601d\u8003\u5275\u9020\u6210\u529f\u884c\u92b7\uff08Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage\uff09\u300b\u3002\u53f0\u5317\uff1a\u5546\u5468\u51fa\u7248\u3002\u3010\u672c\u66f8\u96c6\u7d50\u7f8e\u570bFallon\u5ee3\u544a\u516c\u53f8\u7684\u5341\u5e7e\u500b\u6210\u529f\u6848\u4f8b\u3002\u3011<\/p>\n
(6)\u4f59\u5b9c\u82b3\uff082008\uff09\u3002\u300a\u5967\u7f8e\u5275\u610f\u89e3\u5bc6\u300b\u3002\u53f0\u5317\uff1a\u5929\u4e0b\u6587\u5316\u3002<\/p>\n
(7)\u4e01\u73b2\u5a1f\uff082020\uff09\u3002\u300a\u5f71\u97ff\u6709\u5f71\u97ff\u529b\u7684\u4eba\uff1a\u4e01\u83f1\u5a1f\u89e3\u5bc626\u5802\u516c\u95dc\u8ab2\u300b\u3002\u53f0\u5317\uff1a\u5929\u4e0b\u6587\u5316\u3002<\/p>\n
(8)\u5229\u5609\u654f\uff082015\uff09\u3002\u300a\u516c\u95dc\u516c\u7fa9\u300b\u3002\u53f0\u5317\uff1a\u7d93\u6fdf\u65e5\u5831\u3002<\/p>\n
(9)\u5229\u5609\u654f\uff082020\uff09\u3002\u300a\u516c\u95dc\u667a\u5546\u300b\u3002\u53f0\u5317\uff1a\u82b1\u5343\u6a39\u51fa\u7248\u793e\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"
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