{"id":857,"date":"2023-03-14T10:18:14","date_gmt":"2023-03-14T02:18:14","guid":{"rendered":"http:\/\/pc.wp.shu.edu.tw\/?page_id=857"},"modified":"2025-10-13T09:21:40","modified_gmt":"2025-10-13T01:21:40","slug":"%e8%a8%b1%e5%ae%89%e7%90%aa","status":"publish","type":"page","link":"https:\/\/pc.wp.shu.edu.tw\/?page_id=857","title":{"rendered":"\u8a31\u5b89\u742a"},"content":{"rendered":"<dl>\n<dt>\n<dl>\n<dt>\n<h4 style=\"text-align: center\"><span style=\"color: #0000ff\"><span style=\"font-size: 32px\">\u8a31\u5b89\u742a<\/span><\/span><\/h4>\n<h4 style=\"text-align: center\"><span style=\"font-size: 24pt\"><strong> <span style=\"color: #0000ff\">\u4e16\u65b0\u5927\u5b78\u516c\u5171\u95dc\u4fc2\u66a8\u5ee3\u544a\u5b78\u7cfb\u5c08\u4efb\u6559\u6388<br \/>\n<\/span><\/strong><\/span><\/h4>\n<\/dt>\n<\/dl>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-860\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2023\/03\/e2d62d5c01ac3378ff66e4a70dcbdad8.jpg\" alt=\"\" width=\"1108\" height=\"1478\" srcset=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2023\/03\/e2d62d5c01ac3378ff66e4a70dcbdad8.jpg 1108w, http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2023\/03\/e2d62d5c01ac3378ff66e4a70dcbdad8-768x1024.jpg 768w\" sizes=\"(max-width: 1108px) 100vw, 1108px\" \/><\/dt>\n<\/dl>\n<div id=\"teacher\">\n<div class=\"row-fluid\">\n<div class=\"span8\">\n<div id=\"teacher\">\n<div class=\"row-fluid\">\n<div class=\"span8\">\n<dl><\/dl>\n<p>&nbsp;<\/p>\n<div id=\"teacher\">\n<div class=\"row-fluid\">\n<div class=\"span8\">\n<p><label><i class=\"icon-book\"><\/i>\u00a0\u6700\u9ad8\u5b78\u6b77\uff1a<\/label>\u4f5b\u7f85\u91cc\u9054\u5dde\u8afe\u74e6\u5927\u5b78\u50b3\u64ad\u7ba1\u7406\u7814\u7a76\u6240\u535a\u58eb<\/p>\n<p><label><i class=\"icon-search\"><\/i>\u00a0\u5c08\u9577\u9818\u57df<\/label><label>\uff1a<\/label>\u6574\u5408\u884c\u92b7\u50b3\u64ad\u3001\u54c1\u724c\u7ba1\u7406\u3001\u5ee3\u544a\u7b56\u7565\u8207\u4f01\u5283<\/p>\n<p><label><i class=\"icon-info-sign\"><\/i>\u00a0\u806f\u7d61\u96fb\u8a71<\/label><label>\uff1a02-<\/label>2236-8225 ext. 83235<\/p>\n<p><label><i class=\"icon-envelope\"><\/i>\u00a0\u96fb\u5b50\u90f5\u4ef6<\/label><label>\uff1a<\/label><a title=\"\u5beb\u4fe1\u7d66\u8a31\u5b89\u742a [\u958b\u65b0\u8996\u7a97]\" href=\"mailto:anchi@mail.shu.edu.tw\">anchi@mail.shu.edu.tw<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"entry-body\">\n<h2>\u5b78\u6b77<\/h2>\n<hr \/>\n<div>2000.1-2009.7 \u535a\u58eb \u4f5b\u7f85\u91cc\u9054\u5dde\u8afe\u74e6\u5927\u5b78NOVA SE. UNIV., FL.<br \/>\n1990.8-1992.5 \u78a9\u58ebMA \u7530\u7d0d\u897f\u5dde\u66fc\u83f2\u65af\u5dde\u7acb\u5927\u5b78 MEMPHIS STATE UNIV.<\/div>\n<h2>\u6559\u5b78\u7d93\u6b77<\/h2>\n<hr \/>\n<div>2004.9-2007.6 \u4ea4\u901a\u5927\u5b78 \u50b3\u64ad\u7814\u7a76\u6240 \u517c\u4efb\u526f\u6559\u6388<br \/>\n1992.8- \u4e16\u65b0\u5927\u5b78 \u516c\u5171\u95dc\u4fc2\u66a8\u5ee3\u544a\u5b78\u7cfb \u5c08\u4efb\u526f\u6559\u6388<\/div>\n<h2>\u5c08\u696d\u7d93\u6b77<\/h2>\n<hr \/>\n<div>1992-2000 \u6377\u5e74\u4f01\u696d\u8513\u5fc3\u5be6\u696d\u6709\u9650\u516c\u53f8 \u884c\u92b7\u4f01\u5283\u7e3d\u9867\u554f \u53f0\u7063<br \/>\n1989-1990 \u5967\u7f8e\u5ee3\u544a\u516c\u53f8 \u8cc7\u6df1\u5275\u610f \u7f8e\u570b<br \/>\n1987-1989 \u65e5\u5546\u6771\u6025\u6771\u65b9\u5ee3\u544a\u516c\u53f8 \u5275\u610f\u6587\u6848 \u65e5\u672c<\/div>\n<h2>\u6f14\u8b1b<\/h2>\n<hr \/>\n<div>2009.02.18 \u793e\u6703\u884c\u92b7 \u6148\u6fdf\u4eba\u6587\u5fd7\u696d \u6148\u6fdf\u4eba\u6587\u5fd7\u696d<br \/>\n2008.11.28 \u6574\u5408\u884c\u92b7\u50b3\u64ad \u96fb\u96fb\u516c\u6703 \u96fb\u96fb\u516c\u6703<br \/>\n2008.11.12 \u54c1\u724c\u5920\u53b2\u5bb3 \u53f0\u7063\u98df\u54c1\u7814\u7a76\u6240\u8ad6\u58c7 \u53f0\u7063\u98df\u54c1\u7814\u7a76\u6240\u8ad6\u58c7<br \/>\n2008.10.31 \u884c\u92b7\u4f01\u5283STP \u570b\u5bb6\u5be6\u9a57\u7814\u7a76\u9662 \u570b\u5bb6\u5be6\u9a57\u7814\u7a76\u9662<br \/>\n2008.10.30 \u7cbe\u6e96\u884c\u92b7 104\u4eba\u529b\u9280\u884c\u7814\u8a0e\u6703 104\u4eba\u529b\u9280\u884c\u7814\u8a0e\u6703<br \/>\n2007.10 \u5275\u610f\u884c\u92b7 \u570b\u5bf6\u4eba\u58fd\u516c\u53f8\u7e3d\u90e8 \u570b\u5bf6\u4eba\u58fd<br \/>\n2007.8 \u5ee3\u544a\u5c08\u984c \u53f0\u4e2d\u6771\u6d77\u5927\u5b78 \u806f\u5408\u6587\u5b78\u71df\u5ee3\u544a\u79c1\u587e\u8b1b\u5802\u8b1b\u5e2b<br \/>\n2007.1 \u54c1\u724c\u884c\u92b7\u5c08\u6848\u8b1b\u5ea7 \u53f0\u5564\u8a13\u7df4\u4e2d\u5fc3 \u53f0\u7063\u83f8\u9152\u516c\u53f8<br \/>\n2005-2007 \u8da8\u52e2\u884c\u92b7 \u52d5\u8166\u8b1b\u5802 \u52d5\u8166\u8b1b\u5ea7\u5c08\u6848\u8b1b\u5e2b<br \/>\n2006.6 \u6574\u5408\u884c\u92b7\u50b3\u64ad \u4e2d\u570b\u4e0a\u6d77 \u5be6\u529b\u50b3\u64ad\u570b\u969b\u5a92\u9ad4\u96c6\u5718(Zenith Optimedia)<br \/>\n2006.7 \u884c\u92b7\u5275\u610f \u57ce\u90a6\u516c\u53f8 \u57ce\u90a6\u51fa\u7248\u63a7\u80a1\u96c6\u5718<\/div>\n<h2>\u7372\u734e<\/h2>\n<hr \/>\n<div>2023\u5e74 111\u5b78\u5e74\u5ea6\u6559\u5b78\u7e3e\u512a\u6559\u5e2b \u6559\u5b78\u7e3e\u512a\u734e \u4e16\u65b0\u5927\u5b78<\/div>\n<div>2020\u5e74 108\u5b78\u5e74\u5ea6\u6559\u5b78\u7e3e\u512a\u6559\u5e2b \u7279\u6b8a\u6559\u5b78\u65b9\u6cd5\u734e \u4e16\u65b0\u5927\u5b78<\/div>\n<div>2016\u5e74 104\u5b78\u5e74\u5ea6\u6559\u5b78\u7279\u512a\u6559\u5e2b \u6559\u5b78\u7279\u512a\u734e \u4e16\u65b0\u5927\u5b78<\/div>\n<div>2012\u5e74 100\u5b78\u5e74\u5ea6\u6559\u5b78\u7279\u512a\u6559\u5e2b \u6559\u5b78\u7279\u512a\u734e \u4e16\u65b0\u5927\u5b78<br \/>\n2011\u5e74 99\u5b78\u5e74\u5ea6\u6559\u5b78\u7e3e\u512a\u6559\u5e2b \u6559\u5b78\u7e3e\u512a\u734e \u4e16\u65b0\u5927\u5b78<br \/>\n2010\u5e74 98\u5b78\u5e74\u5ea6\u6559\u5b78\u7e3e\u512a\u6559\u5e2b \u6559\u5b78\u7e3e\u512a\u734e \u4e16\u65b0\u5927\u5b78<br \/>\n2008\u5e74 96\u5b78\u5e74\u5ea6\u7e3e\u512a\u8f14\u5c0e\u8001\u5e2b \u7e3e\u512a\u8f14\u5c0e\u8001\u5e2b\u734e \u4e16\u65b0\u5927\u5b78<br \/>\n2004\u5e74 \u7e3e\u512a\u8f14\u5c0e\u8001\u5e2b \u7e3e\u512a\u8f14\u5c0e\u8001\u5e2b\u734e \u4e16\u65b0\u5927\u5b78<\/div>\n<h2>\u6821\u5167\u5916\u670d\u52d9<\/h2>\n<hr \/>\n<div>2006-2009 \u53f0\u5317\u5e02\u6709\u7dda\u96fb\u8996\u8cbb\u7387\u5be9\u8b70\u59d4\u54e1\u6703\u59d4\u54e1 \u53f0\u5317\u5e02\u653f\u5e9c<br \/>\n2008 \u63a8\u5ee3\u6559\u80b2\u4e2d\u5fc3\u59d4\u54e1<br \/>\n2008 \u7cfb\u6559\u8a55\u59d4\u54e1 \u4e16\u65b0\u5927\u5b78\u516c\u5ee3\u7cfb<br \/>\n2006-2008 \u53f0\u5317\u5e02\u6709\u7dda\u96fb\u8996\u8cbb\u7387\u5be9\u8b70\u59d4\u54e1\u6703\u59d4\u54e1 \u53f0\u5317\u5e02\u653f\u5e9c<br \/>\n2004- \u53f0\u5317\u5e02\u653f\u5e9c\u89c0\u5149\u5f62\u8c61\u5be9\u8b70\u59d4\u54e1 \u53f0\u5317\u5e02\u653f\u5e9c<br \/>\n2004- \u884c\u653f\u9662\u300c\u516c\u5171\u5de5\u7a0b\u59d4\u54e1\u6703\u300d\u59d4\u54e1 \u884c\u653f\u9662<br \/>\n2003 \u91d1\u9418\u734e\u8a55\u5be9 \u884c\u653f\u9662\u65b0\u805e\u5c40<\/div>\n<div>\n<h2>\u5c08\u984c\u7814\u7a76\u8a08\u756b<\/h2>\n<hr \/>\n<p>2012.11-2013.12\uff1a\u5065\u5eb7\u50b3\u64ad\u66a8\u8f3f\u60c5\u56e0\u61c9\u7ba1\u7406\u5c08\u6848\u8a08\u756b\uff0c\u5354\u540c\u4e3b\u6301\u4eba\uff0c\u884c\u653f\u9662\u885b\u751f\u7f72\u570b\u6c11\u5065\u5eb7\u5c40\u3002<br \/>\n2012.7-2013.12\uff1a101-102\u5e74\u5e74\u8f15\u65cf\u7fa4\u53c3\u8207\u53cd\u83f8\u4e3b\u984c\u6d3b\u52d5\u8a08\u756b\uff0c\u4e3b\u6301\u4eba\uff0c\u884c\u653f\u9662\u885b\u751f\u7f72\u570b\u6c11\u5065\u5eb7\u5c40\u3002<br \/>\n2011.7-2011.12 \uff1a\u5e74\u8f15\u65cf\u7fa4\u53c3\u8207\u53cd\u83f8\u4e3b\u984c\u6d3b\u52d5\u8a08\u756b\uff0c\u4e3b\u6301\u4eba\uff0c\u884c\u653f\u9662\u885b\u751f\u7f72\u570b\u6c11\u5065\u5eb7\u5c40\u3002\u4e01\u672a\u3001\u5c39\u9023\u6839\u3001\u5468\u88d5\u74ca\u3001\u9ec3\u6625\u5e73\u3001\u90b1\u742a\u7444\u3001\u8a31\u5b89\u742a\u3001\u99ae\u61c9\u8b19\uff08010\uff09\uff0c\u7cb5\u6fb3\u53f0\u6587\u5316\u7522\u696d\u767c\u5c55\u7814\u7a76\u5831\u544a(2011)\uff0c\u6df1\u5733\u5927\u5b78\u6587\u5316\u7522\u696d\u7814\u7a76\u9662\u62db\u6a19\u8ab2\u984c\u3002<br \/>\n2011.4-2011.9 \uff1a100\u5e74\u65b0\u5317\u5e0229\u534018\u6b72\u4ee5\u4e0a\u6210\u4eba\u5438\u83f8\u7387\u8abf\u67e5\u8a08\u756b\uff0c\u4e3b\u6301\u4eba\uff0c\u65b0\u5317\u5e02\u885b\u751f\u5c40\u3002<br \/>\n2010.7-2010.12\uff1a\u98df\u54c1\u76f8\u95dc\u884c\u92b7\u5c0d\u5152\u7ae5\u98f2\u98df\u884c\u70ba\u4e4b\u5f71\u97ff\u76e3\u6e2c\u8abf\u67e5\u8a08\u756b\uff0c\u4e3b\u6301\u4eba\uff0c\u884c\u653f\u9662\u885b\u751f\u7f72\u570b\u6c11\u5065\u5eb7\u5c40\u3002<br \/>\n2010.8-2011.1\uff1a\u5169\u5cb8\u5ee3\u96fb\u5a92\u9ad4\u4ea4\u6d41\u5408\u4f5c\u5f62\u5f0f\u8207\u672a\u4f86\u8da8\u52e2\u7814\u7a76\uff0c\u7814\u7a76\u54e1\uff0c\u884c\u653f\u9662\u5927\u9678\u59d4\u54e1\u6703\u3002<br \/>\n2010.5-2010.11\uff1a99\u5e74\u5ea6\u8da8\u52e2\u5ee3\u544a\u5546\u696d\u5275\u610f\u6a21\u5f0f\u8f14\u5c0e\u500b\u6848\u300cHiiir widget\u53e3\u7891\u7cbe\u6e96\u806f\u64ad\u5e73\u53f0\u300d\u4e4b\u500b\u6848\u7814\u6790\u3002\u4e3b\u6301\u4eba\uff0c\u7d93\u6fdf\u90e8\u5546\u696d\u53f8\u3002\uff08E60089\uff09<br \/>\n2010.4-2010.11\uff1a99\u5e74\u764c\u75c7\u7be9\u6aa2\u670d\u52d9\u63a8\u5ee3\u8a55\u4f30\u8a08\u756b\uff0c\u4e3b\u6301\u4eba\uff0c\u884c\u653f\u9662\u885b\u751f\u7f72\u570b\u6c11\u5065\u5eb7\u5c40\u3002<br \/>\n2010.5-2011.10\uff1a\u793e\u5340\u5fc3\u9748\u966a\u4f34\u8a08\u756b-\u95b1\u8b80\u66a8\u6587\u5316\u91cd\u5efa\u7db2\u7d61\uff0c\u5354\u540c\u4e3b\u6301\u4eba\uff0c\u884c\u653f\u9662\u6587\u5316\u5efa\u8a2d\u59d4\u54e1\u6703\uff089902242\uff09\u3002<br \/>\n2009.9-2009.12\uff1a98\u5e74\u5ea6\u8da8\u52e2\u5ee3\u544a\u5546\u696d\u5275\u610f\u6a21\u5f0f\u8f14\u5c0e\u500b\u6848\u300cHiiir widgets\u806f\u64ad\u5ee3\u544a\u5e73\u53f0\u8f14\u5c0e\u8a08\u756b\u300d\u4e4b\u500b\u6848\u7814\u6790\u3002\u4e3b\u6301\u4eba\uff0c\u7d93\u6fdf\u90e8\u5546\u696d\u53f8\uff08E60079\uff09\u3002<br \/>\n2009.8-2010.7\uff1a\u6574\u5408\u4e4b\u8a8d\u77e5\u5728\u6574\u5408\u884c\u92b7\u50b3\u64ad\u4e4b\u610f\u6db5\uff1a\u4e00\u500b\u8ab2\u7a0b\u7684\u7814\u7a76\uff0c\u4e3b\u6301\u4eba\uff0c\u884c\u653f\u9662\u570b\u5bb6\u79d1\u5b78\u59d4\u54e1\u6703\uff08NSC 98-2410-H-128-032-\uff09\u3002<br \/>\n2009.5-2010.4\uff1a98\u5e74\u79d1\u6280\u8a08\u756b-\u5ee3\u64ad\u5a92\u9ad4\u5065\u5eb7\u8a0a\u606f\u50b3\u64ad\u4e4b\u53d7\u773e\u5206\u6790\u63a2\u8a0e\u7814\u7a76\uff0c\u4e3b\u6301\u4eba\uff0c\u884c\u653f\u9662\u885b\u751f\u7f72\u570b\u6c11\u5065\u5eb7\u5c40\u3002<br \/>\n2009.5.1-2010.4.30\uff1a\u5ee3\u64ad\u5a92\u9ad4\u5065\u5eb7\u8a0a\u606f\u50b3\u64ad\u4e4b\u53d7\u773e\u5206\u6790\u63a2\u8a0e\u7814\u7a76\uff0c\u4e3b\u6301\u4eba\uff0c\u884c\u653f\u9662\u885b\u751f\u7f72\u570b\u6c11\u5065\u5eb7\u5c40\u3002<br \/>\n2009.8.1-2010.7.31\uff1a\u6574\u5408\u4e4b\u8a8d\u77e5\u5728\u6574\u5408\u884c\u92b7\u50b3\u64ad\u4e4b\u610f\u6db5\uff1a\u4e00\u500b\u8ab2\u7a0b\u7684\u7814\u7a76\uff0c\u4e3b\u6301\u4eba\uff0c\u570b\u79d1\u6703\u3002<br \/>\n2007.11~2008.2\uff1a\u83f8\u5bb3\u9632\u5236\u6cd5\u4fee\u5b9a\u5f8c\u4e4b\u5ba3\u5c0e\u7d20\u6750\u958b\u767c\u8a08\u756b\uff0c\u5354\u540c\u4e3b\u6301\u4eba\uff0c\u884c\u653f\u9662\u885b\u751f\u7f72\u570b\u6c11\u5065\u5eb7\u5c40\u8a08\u756b\u3002<br \/>\n2006.10-2006.12\uff1a\u6587\u5316\u5275\u610f\u7d93\u7406\u4eba\u57f9\u80b2\u8a08\u5283\uff08\u7f8e\u5b78\u5f35\u529b\uff0c\u6df7\u642d\u6709\u7406\uff09\uff0c\u4e3b\u6301\u4eba\uff0c\u6587\u5316\u7e3d\u6703\u3002<br \/>\n2005.1~2005.1\uff1a2005\u5168\u570b\u83f8\u5bb3\u9632\u6cbb\u7b56\u7565\uff0c\u526f\u53ec\u96c6\u4eba\uff0c\u570b\u5bb6\u885b\u751f\u7814\u7a76\u9662\u3002<br \/>\n2003.12~2004.12\uff1a\u83f8\u5bb3\u5a92\u9ad4\u8b58\u8b80\uff0c\u7814\u7a76\u54e1\uff0c\u884c\u653f\u9662\u885b\u751f\u7f72\u570b\u6c11\u5065\u5eb7\u5c40\u8a08\u756b\u3002<br \/>\n2003.12~2004.7\uff1a\u6587\u5316\u884c\u5275\u610f\u7522\u696d\u66d9\u5149\u8a08\u756b\uff0c\u4e3b\u6301\u4eba\uff0c\u884c\u653f\u9662\u6587\u5316\u5efa\u8a2d\u59d4\u54e1\u6703\u3002\u7d9c\u6548\u4e4b\u8a8d\u77e5\u5728\u6574\u5408\u884c\u92b7\u50b3\u64ad\u4e2d\u76f8\u95dc\u610f\u6db5\uff1a\u4e00\u500b\u5ee3\u544a\u4e3b\u4e4b\u7814\u7a76\uff0c\u5171\u540c\u4e3b\u6301\u4eba\uff0c\u570b\u79d1\u6703<\/p>\n<h2>\u500b\u4eba\u8457\u4f5c<\/h2>\n<hr \/>\n<h3>\u5c08\u66f8\u8ad6\u6587<\/h3>\n<p>\u4e01\u672a\u3001\u5c39\u9023\u6839\u3001\u5468\u88d5\u74ca\u3001\u9ec3\u6625\u5e73\u3001\u90b1\u742a\u7444\u3001\u8a31\u5b89\u742a\u3001\u99ae\u61c9\u8b19\uff08010\uff09\uff0c\u7cb5\u6fb3\u53f0\u6587\u5316\u7522\u696d\u767c\u5c55\u7814\u7a76\u5831\u544a(2011)\uff0c\u6df1\u5733\u5927\u5b78\u6587\u5316\u7522\u696d\u7814\u7a76\u9662\u62db\u6a19\u8ab2\u984c\u3002<br \/>\n\u8a31\u5b89\u742a\uff082011\uff09\u3002\u300a\u6f5b\u610f\u8b58\u6536\u8cb7\u8ab0\u7684\u5fc3\u300b\uff0c\u53f0\u5317:\u8c93\u982d\u9df9\u3002<br \/>\n\u8a31\u5b89\u742a\uff082010\uff09\u3002\u3008Hiiir we are :Hiiir Widget\u53e3\u7891\u7cbe\u6e96\u806f\u64ad\u5e73\u53f0\u3009\uff0c\u300a\u7d93\u6fdf\u90e8\u5ee3\u544a\u670d\u52d9\u696d\u767c\u5c55\u8a08\u756b\u512a\u826f\u500b\u6848\u6210\u679c\u7814\u6790\u8f2f\u300b\uff0c\u7b2c\u4e8c\u8f2f\uff0c\u98012-18\u3002<br \/>\n\u8a31\u5b89\u742a\uff082009\uff09\u3002\u3008\u7cbe\u6e96\u884c\u92b7\uff1aHiiir widgets\u806f\u64ad\u5ee3\u544a\u500b\u6848\u7814\u7a76\u3009\uff0c\u300a\u7d93\u6fdf\u90e8\u5ee3\u544a\u670d\u52d9\u696d\u767c\u5c55\u8a08\u756b\u300b\uff0c\u7b2c\u4e00\u8f2f\uff0c\u98011-24\u3002\uff08\u6700\u4f73\u500b\u6848\u64b0\u5beb\u734e\uff09<br \/>\n\u5289\u5ff5\u590f\u3001\u90ed\u826f\u6587\u3001\u9673\u6bd3\u9e92\u3001\u7f85\u4e4b\u7dad\u3001\u8a31\u5b89\u742a\uff082008\uff09\u3002\u3008\u6478\u8457\u77f3\u982d\u904e\u6cb3\u2014\u5f9e\u83f8\u5bb3\u9632\u6cbb\u5ba3\u5c0e\u7d20\u6750\u958b\u767c\u8a08\u756b\u8ac7\u5065\u5eb7\u50b3\u64ad\u7684\u8a0a\u606f\u8a2d\u8a08\u8207\u8a55\u4f30\u3009\uff0c\u300a\u7384\u5958\u8cc7\u8a0a\u50b3\u64ad\u5b78\u5831\u300b\uff0c\u7b2c\u4e94\u671f\uff0c\u980115-64\u3002<br \/>\n\u8a31\u5b89\u742a (2006)\u3002\u3008\u6574\u5408\u884c\u92b7\u50b3\u64ad\u300c\u6574\u5408\u6295\u5165-\u7d9c\u6548\u7522\u51fa\u300d\u4e4b\u8a8d\u77e5\uff1a\u5ee3\u544a\u4e3b\u8207\u4ee3\u7406\u5546\u76f8\u5c0d\u8ad6\u3009\uff0c\u300a\u4e2d\u83ef\u6c11\u570b\u5ee3\u544a\u5e74\u9451\u300b\uff0c\u7b2c\u5341\u516b\u8f2f\uff0c\u980178-82\u3002<br \/>\n\u8a31\u5b89\u742a (2005) \u3002\u3008\u7f6e\u5165\uff1f\u690d\u5165\uff1f\u88fd\u5165\uff1f\u667a\u5165\uff1f\u5f9e\u591a\u5143\u9762\u5411\u89c0\u9ede\u6aa2\u8996\u7f6e\u5165\u6027\u884c\u92b7\u3009\uff0c\u300a\u4e2d\u83ef\u50b3\u64ad\u5b78\u520a\u300b\uff0c\u7b2c\u516b\u671f\uff0c\u9801161-178\u3002\uff08TSSCI\uff09<br \/>\n\u90ed\u826f\u6587\u3001\u8a31\u5b89\u742a\u3001\u90b1\u9ad8\u751f\u3001\u7d00\u96ea\u96f2\u3001\u5f35\u9326\u83ef\uff082005\uff09\u3002\u3008\u9810\u9632\u83f8\u5bb3\u8207\u5a92\u9ad4\u50b3\u64ad\u7d44\u7e3d\u7d50\u5831\u544a\u66f8\u3009\uff0c\u300a\u5168\u570b\u83f8\u5bb3\u9632\u5236\u7b56\u7565\u6703\u8b702005\u7e3d\u7d50\u5831\u544a\u66f8\u300b\uff0c\u53f0\u5317\uff1a\u570b\u5bb6\u885b\u751f\u7814\u7a76\u9662\uff0c\u9801211-297\u3002<br \/>\n\u912d\u81ea\u9686\u3001\u8a31\u5b89\u742a\u3001\u6d2a\u96c5\u60e0\uff082005\uff09\u3002\u300a\u6587\u5316\u884c\u92b7\u300b\uff0c\u53f0\u5317\uff1a\u570b\u7acb\u7a7a\u4e2d\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a\u3001\u90b1\u6dd1\u83ef (2004) \u3002\u300a\u5ee3\u544a\u5275\u610f\uff1a\u6982\u5ff5\u8207\u64cd\u4f5c\u300b\uff0c\u53f0\u5317:\u63da\u667a\u3002<br \/>\n\u8a31\u5b89\u742a\uff082003\uff09\u3002\u300a\u7d9c\u6548\u8207\u6574\u5408\u884c\u92b7\u50b3\u64ad\u7814\u7a76\u300b\uff0c\u53f0\u5317:\u63da\u667a\u3002<br \/>\n\u8a31\u5b89\u742a\u3001\u6a0a\u5fd7\u80b2\uff082002\uff09\u3002\u300a\u5ee3\u544a\u5b78\u539f\u7406\u300b\uff0c\u53f0\u5317\uff1a\u63da\u667a\u3002<br \/>\n\u8a31\u5b89\u742a (2001)\u3002 \u300a\u6574\u5408\u884c\u92b7\u50b3\u64ad\u5f15\u8ad6\uff1a\u5168\u7403\u5316\u8207\u5728\u5730\u5316\u884c\u92b7\u5927\u8da8\u52e2\u300b\uff0c\u53f0\u5317\uff1a\u5b78\u5bcc\u3002<br \/>\n\u90ed\u826f\u6587\u3001\u8a31\u5b89\u742a\uff082000\uff09\u3002\u300a\u53f0\u7063\u7684\u5ee3\u544a\u767c\u5c55\u300b\uff0c\u53f0\u5317\uff1a\u5b78\u5bcc\u3002<br \/>\n\u8a31\u5b89\u742a (2000)\u3002 \u300a\u7576\u4ee3\u5ee3\u544a\u2014\u5be6\u52d9\u8207\u64cd\u4f5c\u300b\uff0c\u53f0\u5317\uff1a\u5b78\u5bcc\u3002<br \/>\n\u90ed\u826f\u6587\u3001\u8a31\u5b89\u742a\u3002 (1994) \u300a\u53f0\u7063\u7684\u74b0\u4fdd\u516c\u95dc\u300b\uff0c\u53f0\u5317\uff1a\u5de8\u6d41\u3002<\/p>\n<h3>\u671f\u520a(\u570b\u5167)<\/h3>\n<p>\u5289\u5ff5\u590f\u3001\u90ed\u826f\u6587\u3001\u9673\u6bd3\u9e92\u3001\u7f85\u4e4b\u7dad\u3001\u8a31\u5b89\u742a\uff082008\uff09\u3002\u3008\u6478\u8457\u77f3\u982d\u904e\u6cb3\u2014\u5f9e\u83f8\u5bb3\u9632\u6cbb\u5ba3\u5c0e\u7d20\u6750\u958b\u767c\u8a08\u756b\u58c7\u5065\u5eb7\u50b3\u64ad\u7684\u8a0a\u606f\u8a2d\u8a08\u8207\u8a55\u4f30\u3009\uff0c\u300a\u7384\u5958\u8cc7\u8a0a\u50b3\u64ad\u5b78\u5831\u300b\uff0c\u7b2c\u4e94\u671f\uff0c\u980115-64\u3002<br \/>\n\u8a31\u5b89\u742a (2006)\u3002 \u3008\u6574\u5408\u884c\u92b7\u50b3\u64ad\u300c\u6574\u5408\u6295\u5165-\u7d9c\u6548\u7522\u51fa\u300d\u4e4b\u8a8d\u77e5\uff1a\u5ee3\u544a\u4e3b\u8207\u4ee3\u7406\u5546\u76f8\u5c0d\u8ad6\u3009\uff0c\u300a\u4e2d\u83ef\u6c11\u570b\u5ee3\u544a\u5e74\u9451\u300b\uff0c\u7b2c\u5341\u516b\u8f2f\uff0c\u980178-82\u3002<br \/>\n\u8a31\u5b89\u742a (2005) \u3002\u7f6e\u5165\uff1f\u690d\u5165\uff1f\u88fd\u5165\uff1f\u667a\u5165\uff1f\u5f9e\u591a\u5143\u9762\u5411\u89c0\u9ede\u6aa2\u8996\u7f6e\u5165\u6027\u884c\u92b7\uff0c\u4e2d\u83ef\u50b3\u64ad\u5b78\u520a\uff0c\u7b2c\u516b\u671f\u3002<br \/>\n\u90ed\u826f\u6587\u3001\u8a31\u5b89\u742a\u3001\u90b1\u9ad8\u751f\u3001\u7d00\u96ea\u96f2\u3001\u5f35\u9326\u83ef\uff082005\uff09\u3002\u3008\u9810\u9632\u83f8\u5bb3\u8207\u5a92\u9ad4\u50b3\u64ad\u7d44\u7e3d\u7d50\u5831\u544a\u66f8\u3009\uff0c\u300a\u5168\u570b\u83f8\u5bb3\u9632\u5236\u7b56\u7565\u6703\u8b702005\u7e3d\u7d50\u5831\u544a\u66f8\u300b\uff0c\u53f0\u5317\uff1a\u570b\u5bb6\u885b\u751f\u7814\u7a76\u9662\uff0c\u9801211-297\u3002<br \/>\n\u8a31\u5b89\u742a (1999) \u6574\u5408\u884c\u92b7\u50b3\u64ad\u65b0\u8da8\u52e2\u8207\u53f0\u7063\u5ee3\u544a\u767c\u5c55\u2014\u4ee5\u548c\u4fe1\u8f15\u9b06\u6253\u5168\u54c1\u724c\u50b3\u64ad\u548c\u5a9a\u767b\u5cf0\u7626\u8eab\u5ee3\u544a\u70ba\u4f8b\u3002<br \/>\n\u8a31\u5b89\u742a (1995) \u9867\u5ba2\u6eff\u610f\u5ea6\u8abf\u67e5\u8207\u6d88\u8cbb\u8005\u884c\u70ba\u2014\u4ee5\u5496\u5561\u9023\u9396\u4e8b\u696d\u9ad4\u70ba\u4f8b\u3002<br \/>\n\u8a31\u5b89\u742a (1994) \u9867\u5ba2\u6eff\u610f\u5ea6\u521d\u63a2\u3002<br \/>\n\u8a31\u5b89\u742a (1994) \u4ee5\u7da0\u8272\u884c\u92b7\u89c0\u9ede\uff0c\u8a66\u6790\u4f01\u696d\u884c\u8c61\u4e4b\u5851\u9020\u3002<\/p>\n<h3>\u7814\u8a0e\u6703(\u570b\u5167)<\/h3>\n<p>\u8a31\u5b89\u742a\uff082025\uff09\u3002\u3008\u74ca\u7464\u5df2\u6b7b?\u5f9e\u6587\u5316 \u76f8\u4f3c\u6027\u63a2\u8a0e\u53f0\u7063\u6d41\u884c\u97f3\u6a02\u5c0d\u5927\u9678\u4e4b\u5f71\u97ff\u3009\uff0c\u767c\u8868\u65bc2025\u5e74\u300cAI \u9a45\u52d5\u4e0b\u7684\u516c\u5171\u95dc\u4fc2\u3001\u5ee3\u544a\u8207\u54c1\u724c\u50b3\u64ad\u5b78\u8853\u7814\u8a0e\u6703\u300d\u5b78\u8853\u7814\u8a0e\u6703\u3002\u53f0\u7063\uff1a\u53f0\u5317\u4e16\u65b0\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a\uff082024\uff09\u3002\u3008\u4f60Tinder\u4e86\u6c92?\u5927\u5b78\u751f\u4ea4\u53cb\u8edf\u9ad4\u4e4b\u4f7f\u7528\u884c\u70ba\u8207\u6c7a\u7b56\u6a21\u5f0f\u3009\uff0c\u767c\u8868\u65bc2024\u5e74\u300c\u516c\u95dc\u5ee3\u544a\u7684\u5275\u65b0\uff0e\u5171\u878d\uff0e\u5f71\u97ff\u529b\uff1a\u79d1\u6280\u50b3\u64ad\u8207\u6c38\u7e8c\u767c\u5c55\u300d\u5b78\u8853\u7814\u8a0e\u6703\u3002\u53f0\u7063\uff1a\u53f0\u5317\u4e16\u65b0\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a\uff082023\uff09\u3002\u3008\u5c0f\u773e\u6c42\u751f?\u5c0f\u773e\u54c1\u724c\u7d93\u71df\u6a21\u5f0f\u4e4b\u521d\u63a2\u6027\u7814\u7a76\u3009\uff0c\u767c\u8868\u65bc2023\u5e74\u300c\u516c\u5ee360 \u516c\u95dc\u5ee3\u544a\u65b0\u8996\u91ce\uff1a \u9023\u7d50\uff0e\u50b3\u64ad\uff0e\u79d1\u6280\uff0e\u6c38\u7e8c\u300d\u5b78\u8853\u7814\u8a0e\u6703\u3002\u53f0\u7063\uff1a\u53f0\u5317\u4e16\u65b0\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a\uff082022\uff09\u3002\u3008\u5a1b\u6a02\u4ee3\u7406\u7d93\u7d00\u516c\u53f8\u7d93\u71df\u7b56\u7565\u4e4b\u7814\u7a76: \u4ee5R\u6587\u5316\u50b3\u5a92\u516c\u53f8\u5728\u4e2d\u570b\u70ba\u4f8b\u3009\uff0c\u767c\u8868\u65bc2022\u5e74\u300c\u5171\u5b58\uff65\u5fa9\u7526-\u518d\u9020\u516c\u95dc\u5ee3\u544a\u8207\u5a92\u9ad4\u65b0\u601d\u7dad\u300d\u5b78\u8853\u7814\u8a0e\u6703\u3002\u53f0\u7063\uff1a\u53f0\u5317\u4e16\u65b0\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a\uff082022\uff09\u3002\u3008\u5973\u83f8\u4e4b\u529b\u4e0d\u53ef\u64cb:\u793e\u6703\u5b78\u5206\u6790\u7684\u89c0\u9ede\u3009\uff0c\u767c\u8868\u65bc2022\u5e74\u300c\u5171\u5b58\uff65\u5fa9\u7526-\u518d\u9020\u516c\u95dc\u5ee3\u544a\u8207\u5a92\u9ad4\u65b0\u601d\u7dad\u300d\u5b78\u8853\u7814\u8a0e\u6703\u3002\u53f0\u7063\uff1a\u53f0\u5317\u4e16\u65b0\u5927\u5b78\u3002<br 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\/>\n\u8a31\u5b89\u742a\uff082010\uff09\u3002\u3008\u764c\u75c7\u7be9\u6aa2\u63a8\u5ee3\u670d\u52d9\u8207\u5a92\u4ecb\u63a1\u7528\u95dc\u9023\u6027\u4e4b\u521d\u63a2\u3009\uff0c\u767c\u8868\u65bc2010\u5e74\u7b2c\u516b\u5c46\u5a92\u4ecb\u8207\u74b0\u5883\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\u5e74\u6703\u3002\u53f0\u7063\uff1a\u53f0\u5317\u8f14\u4ec1\u5927\u5b78\u3002\uff08\u884c\u653f\u9662\u885b\u751f\u7f72\u570b\u6c11\u5065\u5eb7\u5c40\u300c99\u5e74\u764c\u75c7\u7be9\u6aa2\u670d\u52d9\u63a8\u5ee3\u8a55\u4f30\u8a08\u756b\u300d\uff09\u3002<br \/>\n\u8a31\u5b89\u742a\uff082010\uff09\u3002\u3008Perceptions of integration in integrated marketing communication&#8211; a perspective view on the curriculum\u3009\uff0c\u767c\u8868\u65bcBAI 2010\u5e74\u5e74\u6703\u3002Japan\uff1aKitakyushu University\u3002\uff08\u570b\u79d1\u6703\u8a08\u756b\u300c\u6574\u5408\u4e4b\u8a8d\u77e5\u5728\u6574\u5408\u884c\u92b7\u50b3\u64ad\u4e4b\u610f\u6db5\uff1a\u4e00\u500b\u8ab2\u7a0b\u7684\u7814\u7a76\u300d\uff09<br \/>\n\u8a31\u5b89\u742a\uff0c\u738b\u798f\u95d3(2009)\u3008\u5b97\u6559\u578b\u4e8b\u4ef6\u884c\u92b7\u95dc\u9375\u8981\u7d20\u4e4b\u7814\u7a76:\u4ee5\u53f0\u5317\u845b\u798f\u81e8\u798f\u97f3\u7bc0\u6176\u70ba\u4f8b)\u3002\u767c\u8868\u65bc\u7b2c\u5341\u4e03\u5c46\u5ee3\u544a\u8207\u516c\u5171\u95dc\u4fc2\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u53f0\u5317\uff1a\u653f\u6cbb\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a\uff0c\u9673\u975c\u5100(2009)\u3002\u3008\u5a92\u9ad4\u5bc2\u5bde\u7642\u7652\u884c\u70ba\u4e4b\u7814\u7a76:\u4ee5\u6210\u5e74\u671f\u5973\u6027\u6536\u770b\u97d3\u5287\u70ba\u4f8b\u3009\uff0c\u767c\u8868\u65bc\u4e2d\u83ef\u50b3\u64ad\u5b78\u67032009\u5e74\u5e74\u6703\u3002\u53f0\u7063\uff1a\u53f0\u5317\u7384\u5958\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a(2009)\u3002\u3008Integrated Marketing Communication (IMC): A New Discipline with an Old Learning Approach\u3009\uff0c\u767c\u8868\u65bcCAFIC 2009\u5e74\u5e74\u6703\u3002\u4e2d\u570b\uff1a\u5317\u4eac\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a(2009)\u3002\u3008\u53f0\u7063\u6587\u5316\u5275\u610f\u7522\u696d\u7d93\u7d00\u4eba\u7279\u8cea\u7814\u7a76\u3009\uff0c\u767c\u8868\u65bc\u7b2c\u4e94\u5c46\u570b\u969b\u6587\u5316\u7522\u696d\u535a\u89bd\u6703\u300c\u85dd\u8853\u539f\u5275\u8207\u50f9\u503c\u5be6\u73fe\u300d\u9ad8\u7aef\u8ad6\u58c7\u3002\u4e2d\u570b\uff1a\u6df1\u5733\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a\uff0c\u90ed\u660c\u8862 (2008)\u3008\u4f01\u696d\u7db2\u7ad9\u8207\u4f01\u696d\u90e8\u843d\u683c\u5c0d\u95dc\u4fc2\u54c1\u8cea\u5f71\u97ff\u4e4b\u6bd4\u8f03\u7814\u7a76\u2014\u4ee5\u6bdb\u5bf6\u500b\u6848\u70ba\u4f8b\u3009\uff0c\u767c\u8868\u65bc\u7b2c\u5341\u516d\u5c46\u5ee3\u544a\u8207\u516c\u5171\u95dc\u4fc2\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u53f0\u5317\uff1a\u653f\u6cbb\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a(2008)\u3008\u5206\u968e\u6e9d\u901a\u57fa\u790e\u4e4b\u884c\u92b7\u6a21\u5f0f\uff1a\u65b0\u4fee\u8a02\u4e4b\u83f8\u5bb3\u9632\u5236\u6cd5\u5ba3\u5c0e\u671f\u4e4b\u884c\u92b7\u50b3\u64ad\u7b56\u7565\u5206\u6790\u3009\uff0c\u767c\u8868\u65bc\u4e2d\u83ef\u50b3\u64ad\u5b78\u67032008\u5e74\u5e74\u6703\u3002\u53f0\u7063\uff1a\u53f0\u5317\u6de1\u6c5f\u5927\u5b78\u3002\uff08\u884c\u653f\u9662\u885b\u751f\u7f72\u570b\u6c11\u5065\u5eb7\u5c40\u83f8\u5bb3\u9632\u5236\u6cd5\u4fee\u8a02\u5f8c\u4e4b\u5ba3\u5c0e\u7d20\u6750\u958b\u767c\u8a08\u756b\u3002\uff09<br \/>\n\u8a31\u5b89\u742a(2004)\u53cd\u5236\u83f8\u5546\u652f\u884c\u92b7\u50b3\u64ad\u624b\u6bb5:\u83f8\u5bb3\u5a92\u9ad4\u8b58\u8b80\u4e4b\u8a0a\u606f\u63a8\u5ee3\u7b56\u7565, \u4e2d\u83ef\u50b3\u64ad\u5b78\u6703\u6fb3\u9580\u5e74\u6703\u3002<br \/>\n\u8a31\u5b89\u742a\uff082002\/06\uff09\u5f9e\u8cc7\u6599\u5eab\u884c\u92b7\u7684\u50f9\u503c\u63a2\u8a0e\u65b0\u5a92\u9ad4\u7d93\u71df\u6a21\u5f0f\u2014\u4ee5Ad Hooter\u7db2\u8def\u5ee3\u544a\u884c\u92b7\u667a\u5eab\u70ba\u4f8b\uff0c\u4e2d\u83ef\u50b3\u64ad\u5b78\u67032002\u5e74\u6703\uff0c\u53f0\u5317\uff1a\u6df1\u5751\u3002<br \/>\n\u8a31\u5b89\u742a\uff082002\/05\uff09\u6574\u5408\u884c\u4e0d\u884c\uff1f\u5ee3\u544a\u4e3b\u5c0d\u6574\u5408\u884c\u92b7\u50b3\u64ad\u8a8d\u77e5\u610f\u6db5\u4e4b\u76f8\u95dc\u7814\u7a76\uff0c\u53f0\u7063\u4e16\u65b0\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a (2001\/11) \u53f0\u7063\u5ee3\u544a\u6559\u80b2\u4e4b\u767c\u5c55\u8da8\u52e2\u2014\u6574\u5408\u884c\u92b7\u50b3\u64ad\u4e4b\u8ab2\u7a0b\u898f\u5283\uff1a\u4ee5\u5ee3\u544a\u79d1\u7cfb\u548c\u76f8\u95dc\u79d1\u7cfb\u8ab2\u7a0b\u898f\u5283\u70ba\u4f8b\uff0c\u300c\u7b2c\u4e8c\u5c46\u5ee3\u544a\u6559\u80b2\u5b78\u6703\u300d\uff0c\u4e2d\u570b\u6df1\u5733\u5927\u5b78\u3002<br \/>\n\u8a31\u5b89\u742a\uff082001\/07\uff09\u7531\u884c\u92b7\u50b3\u64ad\u89c0\u9ede\u770b\u5065\u5eb7\u4fc3\u9032\u89c0\u5ff5\u8207\u884c\u70ba\u8868\u73fe\u4e4b\u76f8\u95dc\u7814\u7a76\u2014\u4ee5\u5e74\u8f15\u65cf\u7fa4\u70ba\u4f8b\uff0c\u300c\u4e2d\u83ef\u50b3\u64ad\u5b78\u67032001\u5e74\u9999\u6e2f\u5e74\u6703\u2014\u83ef\u4eba\u793e\u6703\u50b3\u64ad\u7814\u7a76\u300d\uff0c\u9999\u6e2f\u6d78\u6703\u5927\u5b78\u3002<\/p>\n<h2>95-96\u5b78\u5e74\u5ea6\u6388\u8ab2\u8ab2\u7a0b<\/h2>\n<hr \/>\n<p>\u5ee3\u544a\u5275\u610fCreative Strategies for Advertising<br \/>\n\u63d0\u4f9b\u5275\u9020\u6027\u601d\u8003\u548c\u7b56\u7565\u6027\u601d\u8003\u65b9\u6cd5\uff0c\u6709\u7cfb\u7d71\u7d44\u7e54\u548c\u81ea\u6211\u8a13\u7df4<\/p>\n<p>\u6574\u5408\u884c\u92b7\u50b3\u64ad Integrated Marketing Communication<br \/>\n1\u3001IMC\u4e26\u975e\u50c5\u662f\u50b3\u64ad\u5de5\u5177\u7684\u6574\u5408<br \/>\n2\u3001IMC\u4e26\u975e\u53ea\u662f4P\u62164C\u7b49\u7684\u8f49\u63db<br \/>\n3\u3001IMC\u662f\u5168\u7403\u5316\u2014\u54c1\u724c\u548c\u6d88\u8cbb\u8005\u89c0\u5ff5\u7684\u8da8\u52e2<\/p>\n<p>\u6d88\u8cbb\u8005\u8207\u516c\u773e\u7814\u7a76 Consumer and Public Research<br \/>\n\u6d88\u8cbb\u8005\u8207\u516c\u773e\u5206\u5c6c\u65bc\u5ee3\u544a\u8207\u516c\u95dc\u884c\u92b7\u7814\u7a76\u7684\u91cd\u8981\u57fa\u790e\u3002\u672c\u8ab2\u7a0b\u4ee5\u6d88\u8cbb\u8005\u884c\u70ba\u8207\u516c\u95dc\u516c\u773e\u5169\u9818\u57df\u57fa\u790e\u7406\u8ad6\u70ba\u6838\u5fc3\uff0c\u4e26\u8457\u91cd\u6574\u5408\u5176\u8de8\u9818\u57df\u4e4b\u601d\u7dad\u548c\u904b\u7528\u70ba\u4e3b\u8ef8\u3002<\/p>\n<p>\u5ee3\u544a\u5fc3\u7406\u539f\u7406Advertising Psychology<br \/>\n\u672c\u8ab2\u7a0b\u7684\u8a2d\u8a08\u662f\u7531\u5fc3\u7406\u5b78\u56db\u5927\u6d3e\u5225\u5207\u5165\uff0c\u5206\u5225\u8ad6\u8ff0\u7cbe\u795e\u5206\u6790\u5b78\u6d3e\u5c0d\u5ee3\u544a\u8868\u73fe\u8207\u5ee3\u544a\u6548\u679c\u8abf\u67e5\u7684\u8ca2\u737b\uff1b\u884c\u70ba\u4e3b\u7fa9\u5b78\u6d3e\u61c9\u7528\u5728\u4fc3\u92b7\u6d3b\u52d5\u7684\u8a2d\u8a08\u8207\u5b89\u6392\uff1b\u8a8d\u77e5\u5fc3\u7406\u5b78\u6d3e\u63d0\u53ca\u611f\u89ba\u8207\u77e5\u89ba\u7684\u6b77\u7a0b\u5982\u4f55\u904b\u7528\u5728\u5ee3\u544a\u4f48\u5c40\u3001\u6d88\u8cbb\u8005\u884c\u70ba\u548c\u54c1\u724c\u5fe0\u8aa0\u7b49\u9762\u5411\uff0c\u4e26\u85c9\u7531\u5176\u79d1\u5b78\u91cf\u5316\u7684\u6a21\u5f0f\uff0c\u6709\u6548\u5730\u9032\u884c\u5e02\u5834\u548c\u5ee3\u544a\u6548\u679c\u8abf\u67e5\uff1b\u800c\u4eba\u672c\u4e3b\u7fa9\u5b78\u6d3e\u4e4b\u54f2\u5b78\u6027\u7684\u601d\u8003\u6709\u52a9\u65bc\u555f\u767c\u5ee3\u544a\u5275\u610f\u548c\u5ee3\u544a\u8868\u73fe\u3002\u518d\u8005\uff0c\u8f14\u4ee5\u5ee3\u544a\u6216\u884c\u92b7\u6848\u4f8b\u6216\u5f71\u7247\u8aaa\u660e\uff0c\u4ee5\u63d0\u9ad8\u5b78\u7fd2\u8208\u8da3\u4e26\u555f\u767c\u5ee3\u544a\u6027\u5411\u667a\u5546\u3002<\/p>\n<p>\u5ee3\u544a\u6848\u4f8b\u7814\u8a0eCase Studies for Advertising<br \/>\n\u85c9\u7531\u7522\u696d\u5206\u985e\u500b\u6848\u7684\u4ecb\u7d39\u8207\u5206\u6790,\u8b93\u5b78\u751f\u66f4\u6e05\u695a\u4e86\u89e3\u5ee3\u544a\u4e3b\u8207\u5ee3\u544a\u76f8\u95dc\u4ee3\u7406\u5546\u5982\u4f55\u64cd\u4f5c\u6709\u6548\u7684\u5ee3\u544a\u6d3b\u52d5\u3002<\/p>\n<h2>\u6307\u5c0e\u5b78\u751f\u8ad6\u6587<\/h2>\n<hr \/>\n<p>100\u5b78\u5e74\u5ea6 \u9ec3\u610f\u5982 \u53f0\u7063\u8fb2\u7522\u54c1\u5982\u4f55\u8aaa\u54c1\u724c\u6545\u4e8b\uff1f\u2500\u4ee5\u638c\u751f\u6996\u7c92\u3001\u5c0f\u8fb2\u4e3b\u7fa9\u53ca\u543e\u6996\u8336\u7ce7\u70ba\u4f8b<br \/>\n100\u5b78\u5e74\u5ea6 \u694a\u6d1b\u73cf \u53f0\u7063\u50b3\u64ad\u4eba\u8d74\u5927\u9678\u5de5\u4f5c\u4e4b\u6210\u529f\u7279\u8cea\u7814\u7a76<br \/>\n100\u5b78\u5e74\u5ea6 \u5b6b\u7389\u71d5 \u9ad8\u7b49\u6559\u80b2\u9ad4\u7cfb\u79c1\u7acb\u5927\u5b78\u884c\u92b7\u95dc\u9375\u8981\u7d20\u4e4b\u63a2\u8a0e<br \/>\n100\u5b78\u5e74\u5ea6 \u5b6b\u7b1b\u862d 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\u5a92\u9ad4\u4e4b\u5bc2\u5bde\u7642\u7652\u884c\u70ba\u4e4b\u521d\u63a2\u6027\u7814\u7a76\uff1a\u4ee5\u6210\u5e74\u5973\u6027\u6536\u770b\u97d3\u5287\u70ba\u4f8b<br \/>\n97\u5b78\u5e74\u5ea6 \u674e\u5922\u9e9f \u63a2\u8a0e\u4eba\u8207\u7269\u7684\u6d88\u8cbb\u610f\u7fa9\u8207\u81ea\u6211\u6982\u5ff5\u4e4b\u7814\u7a76\u2500\u4ee5\u81ea\u6211\u71df\u9020\u300c\u98a8\u683c\u5316\u300d\u6539\u88dd\u8eca\u70ba\u4f8b<br \/>\n96\u5b78\u5e74\u5ea6 \u674e\u67cf\u5b5c \u9023\u9396\u91cf\u8ca9\u5e97\u4f01\u696d\u793e\u6703\u8cac\u4efb\u4e4b\u7814\u7a76\uff0d\u4ee5\u5bb6\u6a02\u798f\u6587\u6559\u57fa\u91d1\u6703\u70ba\u4f8b<br \/>\n96\u5b78\u5e74\u5ea6 \u90ed\u660c\u8862 \u4f01\u696d\u7db2\u7ad9\u8207\u4f01\u696d\u90e8\u843d\u683c\u5c0d\u95dc\u4fc2\u54c1\u8cea\u5f71\u97ff\u4e4b\u6bd4\u8f03\u7814\u7a76\u2500\u4ee5\u6bdb\u5bf6\u500b\u6848\u70ba\u4f8b<br \/>\n96\u5b78\u5e74\u5ea6 \u6797\u4f69\u7389 \u68d2\u7403\u8ff7\u5728\u7db2\u969b\u7db2\u8def\u7684\u4e92\u52d5\u3001\u8a8d\u540c\u8207\u60f3\u50cf<br \/>\n95\u5b78\u5e74\u5ea6 \u90b1\u4fca\u8aa0 \u9023\u9396\u4fbf\u5229\u5546\u5e97\u4fc3\u92b7\u6d3b\u52d5\u7814\u7a76\uff1a7-ELEVEN 2005\u5e74\u500b\u6848\u7814\u7a76<br \/>\n95\u5b78\u5e74\u5ea6 \u5433\u5bb8\u5e0c \u7d71\u4e00\u661f\u5df4\u514b\u4f01\u696d\u5167\u90e8\u884c\u92b7\u4e4b\u521d\u63a2\u6027\u7814\u7a76<br \/>\n95\u5b78\u5e74\u5ea6 \u738b\u6e58\u6db5 \u6587\u5316\u5275\u610f\u7522\u54c1\u7279\u8cea\u4e4b\u5206\u6790\u7814\u7a76<br \/>\n95\u5b78\u5e74\u5ea6 \u8303\u78a7\u73cd \u6d88\u8cbb\u6027\u5546\u54c1\u4e4b\u9818\u5c0e\u54c1\u724c\u7d93\u71df\u6a21\u5f0f\u7814\u7a76\u2014\u4ee5\u53f0\u7063\u5730\u5340\u8212\u6f54\u548c\u9ed1\u677e\u70ba\u4f8b<br \/>\n2006.06 \u912d\u60e0\u6587 \u7db2\u8def\u62cd\u8ce3\u6d88\u8cbb\u8005\u6c7a\u7b56\u904e\u7a0b\u7814\u7a76 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