﻿{"id":847,"date":"2023-03-13T15:04:30","date_gmt":"2023-03-13T07:04:30","guid":{"rendered":"http:\/\/pc.wp.shu.edu.tw\/?page_id=847"},"modified":"2025-10-13T09:45:30","modified_gmt":"2025-10-13T01:45:30","slug":"%e8%95%ad%e6%b9%98%e6%96%87","status":"publish","type":"page","link":"https:\/\/pc.wp.shu.edu.tw\/?page_id=847","title":{"rendered":"\u856d\u6e58\u6587"},"content":{"rendered":"<dl>\n<dt>\n<dl>\n<dt>\n<h4 style=\"text-align: center\"><span style=\"font-size: 24pt\"><strong><span style=\"color: #0000ff\">\u856d\u6e58\u6587<\/span><\/strong><\/span><\/h4>\n<h4 style=\"text-align: center\"><span style=\"font-size: 24pt\"><strong> <span style=\"color: #0000ff\">\u4e16\u65b0\u5927\u5b78\u516c\u5171\u95dc\u4fc2\u66a8\u5ee3\u544a\u5b78\u7cfb\u5c08\u4efb\u6559\u6388<\/span><\/strong><\/span><\/h4>\n<\/dt>\n<\/dl>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-848\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2023\/03\/6089a29c93afc2c3ab2df0fdb157658f.jpg\" alt=\"\" width=\"1672\" height=\"1254\" srcset=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2023\/03\/6089a29c93afc2c3ab2df0fdb157658f.jpg 1672w, http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2023\/03\/6089a29c93afc2c3ab2df0fdb157658f-768x576.jpg 768w\" sizes=\"(max-width: 1672px) 100vw, 1672px\" \/><\/dt>\n<dt>\n<div id=\"teacher\">\n<div class=\"row-fluid\">\n<div class=\"span8\">\n<dl>\n<dt>\u6700\u9ad8\u5b78\u6b77\uff1a<\/dt>\n<\/dl>\n<\/div>\n<\/div>\n<\/div>\n<\/dt>\n<\/dl>\n<p>\u7f8e\u570b\u8cbb\u57ce\u5929\u666e\u5927\u5b78\u5927\u773e\u50b3\u64ad\u5b78\u535a\u58eb<br \/>\n\u7f8e\u570b\u8cbb\u57ce\u5929\u666e\u5927\u5b78\u5927\u773e\u50b3\u64ad\u5b78\u78a9\u58eb<br 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\/>\n<p>\u856d\u6e58\u6587(2009)\u5ee3\u544a\u50b3\u64ad\u7b2c\u4e8c\u7248\uff0c\u53f0\u5317\uff1a\u5a01\u4ed5\u66fc\u6587\u5316\u4e8b\u696d\u516c\u53f8\u3002<br \/>\n\u856d\u6e58\u6587(2005)\u5ee3\u544a\u50b3\u64ad\uff0c\u53f0\u5317\uff1a\u5a01\u4ed5\u66fc\u51fa\u7248\u793e\u3002<br \/>\n\u856d\u6e58\u6587\u3001\u5433\u5b9c\u84c1\u3001\u8521\u6a39\u57f9\u3001\u5f35\u6587\u745c (2004) \u4f01\u696d\u516c\u95dc\uff0c\u53f0\u5317\uff1a\u7a7a\u4e2d\u5927\u5b78\u3002<br \/>\n\u856d\u6e58\u6587\uff08 2002 \uff09\u6f2b\u756b\u7814\u7a76 \u2500 \u50b3\u64ad\u89c0\u9ede\u7684\u6aa2\u8996\uff0c\u53f0\u5317\uff1a\u4e94\u5357\u66f8\u5c40\u3002<br \/>\n\u856d\u6e58\u6587\uff08 1998 \uff09\u5ee3\u544a\u5275\u610f\uff0c\u53f0\u5317\uff1a\u4e94\u5357\u66f8\u5c40\u3002<br \/>\nHsiao, H. W.\uff08 1996 \uff09 Asia Broadcasting, In Alan Wells(Ed.) World Broadcasting: A comparative View. NJ \uff1a A blex Publishing Corporation. Pp.223-234.<\/p>\n<p>&nbsp;<\/p>\n<h2><u><strong>\u7814\u8a0e\u6703\u8ad6\u6587<\/strong><\/u><\/h2>\n<hr \/>\n<p>\u738b\u60e0\u6893\u3001\u856d\u6e58\u6587 (2024) \u5065\u5eb7\u985e\u77ed\u5f71\u97f3\u54c1\u724c\u50b3\u64ad\u4e4b\u7814 \u7a76\u2014\u2014\u4ee5\u6296\u97f3\u865f\u300c\u91ab\u8def\u5411\u524d\u5dcd\u5b50\u300d\u70ba\u4f8b\uff0c2024\u300c\u516c\u95dc\u5ee3\u544a\u7684\u5275\u65b0\uff0e\u5171\u878d\uff0e\u5f71\u97ff\u529b\uff1a \u79d1\u6280\u50b3\u64ad\u8207\u6c38\u7e8c\u767c\u5c55\u300d\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e3b\u8fa6\u55ae\u4f4d\u4e16\u65b0\u5927\u5b78\u516c\u5171\u95dc\u4fc2\u66a8\u5ee3\u544a\u5b78\u7cfb\uff0c113\/06\/05\uff0c\u5730\u9ede\uff1a\u4e16\u65b0\u5927\u5b78\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u6797\u4f9d\u84c9 (2023) \u652f\u6301\u6d41\u6d6a\u8c93\u7684\u8a8d\u990a:\u300c\u65b0\u5317\u5e02\u62fc\u5716\u55b5\u751f\u547d\u5e73\u6b0a\u63a8\u5ee3\u5354\u6703\u300d \u793e\u6703\u884c\u92b7\u7b56\u7565\u4e4b\u7814\u7a76\uff0c2023\u300c\u516c\u5ee360 \u516c\u95dc\u5ee3\u544a\u65b0\u8996\u91ce\uff1a\u9023\u7d50\uff0e\u50b3\u64ad\uff0e\u79d1\u6280\uff0e\u6c38\u7e8c\u300d\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e3b\u8fa6\u55ae\u4f4d\u4e16\u65b0\u5927\u5b78\u516c\u5171\u95dc\u4fc2\u66a8\u5ee3\u544a\u5b78\u7cfb\uff0c112\/06\/02\uff0c\u5730\u9ede\uff1a\u4e16\u65b0\u5927\u5b78\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u5f35\u66c9\u9e97 (2022 )\u5fae\u578b\u7f8e\u599d\u696d\u8005\u5728\u5f8c\u75ab\u60c5\u6642\u4ee3\u7684\u901a\u8def\u7b56\u7565\uff1a\u4ee5\u7f8e\u98db\u52a0\u70ba\u4f8b\uff0c2022\u300c\u5171\u5b58?\u5fa9\u7526-\u518d\u9020\u516c\u95dc\u5ee3\u544a\u8207\u5a92\u9ad4\u65b0\u601d\u7dad\u300d\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e3b\u8fa6\u55ae\u4f4d\u4e16\u65b0\u5927\u5b78\u516c\u5171\u95dc\u4fc2\u66a8\u5ee3\u544a\u5b78\u7cfb\uff0c111\/05\/06~\u7dda\u4e0a\u7814\u8a0e\u6703<\/p>\n<p>\u8b1d\u65ed\u6d32\u3001\u856d\u6e58\u6587(2021)\u65b0\u51a0\u80ba\u708e\u4e0b\u53e3\u7f69\u5ba3\u5c0e\u7b56\u7565\u4e4b\u7814\u7a76\uff0c2021\u79d1\u5b78\u50b3\u64ad\u8207\u79d1\u666e\u7d20\u990a\u570b\u969b\u7814\u8a0e\u6703\uff0c\u4e3b\u8fa6\u55ae\u4f4d\u4e16\u65b0\u5927\u5b78\uff0c110\/06\/25~\u7dda\u4e0a\u7814\u8a0e\u6703<\/p>\n<p>\u8b1d\u65ed\u6d32\u3001\u856d\u6e58\u6587(2021) \u75ab\u60c5\u4e0b\u7684\u54c1\u724c\u50b3\u64ad\u7b56\u7565\uff1a\u4ee5\u9910\u98f2\u696d\u70ba\u4f8b\uff0c\u75ab\u8d77\u8f49\u578b-\u516c\u95dc\u66a8\u5ee3\u544a\u7522\u696d\u6578\u4f4d\u8f49\u578b\u7b56\u7565\uff0c\u4e3b\u8fa6\u55ae\u4f4d\u4e16\u65b0\u5927\u5b78\u516c\u5171\u95dc\u4fc2\u66a8\u5ee3\u544a\u5b78\u7cfb\uff0c110\/05\/27~\u7dda\u4e0a\u7814\u8a0e\u6703<\/p>\n<p>\u8b1d\u65ed\u6d32\u3001\u856d\u6e58\u6587(2018) \u79d1\u6280\u90e8\u5927\u5c08\u751f\u901a\u904e\u7387\u5f71\u97ff\u56e0\u7d20\u4e4b\u7814\u7a76\uff0c2018\u6821\u52d9\u7814\u7a76\u9ad8\u6559\u6df1\u8015\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e3b\u8fa6\u55ae\u4f4d\u975c\u5b9c\u5927\u5b78\uff0c\u65e5\u671f\uff1a107\/11\/16\uff0c\u5730\u9ede\uff1a\u975c\u5b9c\u5927\u5b78<\/p>\n<p><strong><u>Hsiao, Hsiang-Wen\u00a0<\/u><\/strong>&amp; Shiau, Hong-Chi (2017). The design and implementation of\u00a0spokescharacters and e-stickers: a case study of health promotion campaigns in\u00a0Taiwan,paper presented at\u00a0<em>Association of Teachers and Researchers in Asia the 5th\u00a0<\/em><em>International Social Sciences &amp; Technology Conference<\/em>, July 7-10, Osaka, Japan<\/p>\n<p>Shiau Hong-Chi &amp;\u00a0<strong><u>Hsiao, Hsiang-Wen<\/u><\/strong>\u00a0(2017). Unconditional romantic love with a sense\u00a0of patriotism: a discourse analysis of voice of China and the Chinese potpourri, paper\u00a0presented at<em>\u00a0Association of Teachers and Researchers in Asia the 5th International Social\u00a0<\/em><em>Sciences &amp; Technology Conference<\/em>, July 7-10, Osaka, Japan.<\/p>\n<p>\u856d\u6e58\u6587(2017)\uff0c\u6821\u52d9\u7814\u7a76\u63a8\u52d5\u7b56\u7565\u7684\u5be6\u52d9\u5206\u4eab\uff0c 2017\u81fa\u7063\u6821\u52d9\u7814\u7a76\u570b\u969b\u7814\u8a0e\u6703&#8211;\u9ad8\u6559\u6df1\u8015\u8207\u5b78\u7fd2\u6210\u6548\uff0c\u53f0\u7063\u6821\u52d9\u7814\u7a76\u5c08\u696d\u5354\u6703\u4e3b\u8fa6\uff0c2017\u5e7411\u670824-25\u65e5\u3002\u5730\u9ede:\u570b\u7acb\u81fa\u7063\u5927\u5b78\u793e\u6703\u79d1\u5b78\u9662\u6881\u570b\u6a39\u570b\u969b\u6703\u8b70\u5ef3\u3002<\/p>\n<p>\u856d\u6e58\u6587(2017)\uff0c\u4e16\u754c\u5927\u5b78\u6392\u540d\u7684\u53cd\u601d\uff0c\u7f8e\u570b<strong>AIR2017<\/strong>\u5e74\u6703\u53c3\u8a2a\u5718\u5206\u4eab\u6703\uff0c\u53f0\u7063\u6821\u52d9\u7814\u7a76\u5c08\u696d\u5354\u6703\u4e3b\u8fa6\uff0c106\u5e746\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u670827\u65e5\u3002\u5730\u9ede:\u4e9e\u6d32\u5927\u5b78\u73fe\u4ee3\u7f8e\u8853\u9928\uff0d\u5b89\u85e4\u8b1b\u5802\u3002<\/p>\n<p>\u9673\u6e05\u6cb3\u3001\u856d\u6e58\u6587\u3001\u856d\u5983\u771f\u3001\u937e\u5b5f\u9054 (2017)\uff0c\u300c\u5927\u5b78\u751f\u4eba\u969b\u4e92\u52d5\u5c0d\u4f11\u9000\u610f\u9858\u4e4b\u5f71\u97ff\uff1a\u4ee5\u6eff\u610f\u5ea6\u70ba\u4e2d\u4ecb\u8b8a\u6578\u300d\uff0c2017\u6821\u52d9\u7814\u7a76\u65b0\u601d\u7dad\u8207\u5c08\u696d\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u7384\u5958\u5927\u5b78\u4e3b\u8fa6\uff0c2017\u5e744\u670826\u65e5\u3002<\/p>\n<p>\u9673\u6e05\u6cb3\u3001\u856d\u6e58\u6587\u3001\u856d\u5983\u771f\u3001\u937e\u5b5f\u9054 (2017)\uff0c\u300c\u4ee5\u968e\u5c64\u7dda\u6027\u6a21\u5f0f\u63a2\u7a76\u5927\u5b78\u751f\u9ad4\u9069\u80fd\u8207\u5b78\u696d\u6210\u7e3e\u4e4b\u95dc\u4fc2\u300d\uff0c2017\u6821\u7814\u7a76\u65b0\u601d\u7dad\u8207\u5c08\u696d\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u7384\u5958\u5927\u5b78\u4e3b\u8fa6\uff0c2017\u5e744\u670826\u65e5\u3002<\/p>\n<p>\u856d\u6e58\u6587 (2017)\uff0c\u6821\u52d9\u7814\u7a76\u7684\u8cc7\u6599\u5206\u6790\u8207\u6c7a\u7b56\u904b\u7528\u2014\u4ee5\u4e16\u65b0\u5927\u5b78\u70ba\u4f8b\uff0c\u512a\u4e5d\u806f\u76df\u6821\u52d9\u7814\u7a76\u898f\u5283\u8207\u57f7\u884c\u7b56\u7565\uff0c\u4e16\u65b0\u5927\u5b78\u4e3b\u8fa6\uff0c2017\u5e743\u670822\u65e5\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u8b1d\u65ed\u6d32\u3001\u9ec3\u5149\u7389(2016)\uff0cThe Measurement Scale of Media Health Literacy among Adolescents\uff0cStrategic Communication in the Digital Age\uff0cNew Zealand, 105\/01\/26.<\/p>\n<p>\u856d\u6e58\u6587\u3001\u8b1d\u65ed\u6d32\u3001\u8a31\u5b89\u742a(2015)\uff0cAdolescents and Media Health Literacy, \u7b2c\u4e09\u5c46\u5065\u5eb7\u8b58\u80fd\u8207\u5065\u5eb7\u7167\u8b77\u6548\u76ca\u570b\u969b\u7814\u8a0e\u6703\uff0c \u6642\u9593: 2015\u5e7411\u67089-11\u65e5\uff0c\u5730\u9ede: \u570b\u7acb\u6210\u529f\u5927\u5b78, \u5947\u7f8e\u91ab\u9662\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u8b1d\u65ed\u6d32\u3001\u9ec3\u5149\u7389\u3001\u8a31\u5b89\u742a(2015)\uff0cThe measurement scale development of media health literacy\uff0c\u7b2c\u4e09\u5c46\u5065\u5eb7\u8b58\u80fd\u8207\u5065\u5eb7\u7167\u8b77\u6548\u76ca\u570b\u969b\u7814\u8a0e\u6703\uff0c \u6642\u9593: 2015\u5e7411\u67089-11\u65e5\uff0c\u5730\u9ede: \u570b\u7acb\u6210\u529f\u5927\u5b78, \u5947\u7f8e\u91ab\u9662\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u8b1d\u65ed\u6d32\u3001\u8a31\u5b89\u742a(2015)\uff0c\u9ad8\u4e2d\u751f\u7db2\u8def\u5a92\u9ad4\u5065\u5eb7\u8cc7\u8a0a\u8655\u7406\u6a21\u5f0f\u4e4b\u7814\u7a76\uff0c\u4e2d\u83ef\u50b3\u64ad\u5b78\u67032015\u5e74\u6703\uff0c\u5f9e\u9ad8\u96c4\u51fa\u767c\uff1a\u8de8\u6587\u5316\u8207\u65b0\u5a92\u9ad4\u60f3\u50cf\uff0c104\/07\/03-5\u5730\u9ede:\u7fa9\u5b88\u5927\u5b78\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u8b1d\u65ed\u6d32\u3001\u9ec3\u5149\u7389(2015)\uff0c\u570b\u4e2d\u751f\u5a92\u9ad4\u5065\u5eb7\u8b58\u80fd\u4e4b\u521d\u63a2\u7814\u7a76\uff0c\u4e2d\u83ef\u50b3\u64ad\u5b78\u67032015\u5e74\u6703\uff0c\u5f9e\u9ad8\u96c4\u51fa\u767c\uff1a\u8de8\u6587\u5316\u8207\u65b0\u5a92\u9ad4\u60f3\u50cf\uff0c104\/07\/03-5\u5730\u9ede:\u7fa9\u5b88\u5927\u5b78\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u8b1d\u65ed\u6d32\u3001\u8a31\u5b89\u742a(2014)\uff0cThe impact of social media on the health promotion of high-school students\uff0cHealth Literacy and Health Promotion 103\/10\/09-11\uff0c\u53f0\u5317\u5713\u5c71\u5927\u98ef\u5e97\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u8b1d\u65ed\u6d32\u3001\u8a31\u5b89\u742a(2014)\uff0cThe impact of social media on the health promotion of college students health Literacy and Health Promotion 103\/10\/09-11\uff0c\u53f0\u5317\u5713\u5c71\u5927\u98ef\u5e97\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u8b1d\u65ed\u6d32(2014)\uff0c\u53f0\u7063\u5065\u5eb7\u50b3\u64ad\u7db2\u7ad9\u985e\u578b\u8207\u5167\u5bb9\u5206\u6790\uff0c\u7b2c\u5341\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703 103\/10\/03 \u4e16\u65b0\u5927\u5b78\uff0c\u7ba1\u7406\u5b78\u96625\u6a13\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u8a31\u5b89\u742a(2014)\uff0c\u5065\u5eb7\u50b3\u64ad\u8207\u5065\u5eb7\u8b58\u80fd\u63d0\u5347\u4e4b\u7814\u7a76\uff0c2014\u5e74\u4e2d\u83ef\u50b3\u64ad\u5b78\u6703\u5e74\u6703\uff0c\u4e2d\u83ef\u50b3\u64ad\u5b78\u6703\uff0c103\/06\/25-27\u3002<\/p>\n<p>\u856d\u6e58\u6587(2014)\uff0c\u6559\u5e2b\u6210\u9577\u793e\u7fa4\u5c0d\u6559\u5b78\u6210\u6548\u63d0\u5347\u4e4b\u5be6\u8e10\u8207\u7701\u601d\uff0c\u7b2c\u4e5d\u5c46\u6d77\u5cfd\u5169\u5cb8\u9ad8\u7b49\u6559\u80b2\u8ad6\u58c7 103\/04\/18\u4f5b\u5149\u5927\u5b78\u3002<\/p>\n<p>\u856d\u6e58\u6587(2014)\uff0c\u4fdd\u5065\u98df\u54c1\u5728\u7db2\u8def\u5ee3\u544a\u4e2d\u8a0a\u606f\u7b56\u7565\u8207\u8868\u73fe\u5f62\u5f0f\u4e4b\u7814\u7a76\uff0c2014\u5a92\u4ecb\u5f71\u97ff\u8207\u6c11\u610f\u518d\u73fe\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703\uff0c103\/03\/20-21\u3002<\/p>\n<p>\u90b1\u74d8\u7401\u3001\u856d\u6e58\u6587(2013)\uff0c\u5065\u5eb7\u8a0a\u606f\u7b56\u7565\u5c0d\u884c\u70ba\u610f\u5716\u7684\u5f71\u97ff:\u4ee5\u4e73\u623f\u81ea\u6211\u6aa2\u67e5\u70ba\u4f8b\uff0c\u7b2c\u4e5d\u5c46\u4e2d\u83ef\u50b3\u64ad\u5b78\u6703\u5e74\u6703\uff0c102\/07\/12-14\u3002<\/p>\n<p>\u856d\u6e58\u6587(2012)\uff0c\u9280\u9aee\u65cf\u5c0d\u4fdd\u5065\u98df\u54c1\u6a02\u89c0\u504f\u8aa4\u4e4b\u7814\u7a76 2012\u7b2c\u4e94\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7\uff0c\u4e16\u65b0\u5927\u5b78\u7ba1\u7406\u5b78\u9662101\/08\/22\u3002<\/p>\n<p>\u856d\u6e58\u6587(2012)\uff0c\u7db2\u8def\u4fdd\u5065\u98df\u54c1\u5ee3\u544a\u8a0a\u606f\u8a34\u6c42\u6709\u6548\u6027\u4e4b\u7814\u7a76\uff0c\u4e2d\u83ef\u50b3\u64ad\u5b78\u6703\uff0c101\/07\/06\u3002<\/p>\n<p>\u6881\u7d14\u5b9c\u3001\u856d\u6e58\u6587(2010) \u5e7d\u9ed8\u7cfb\u5217\u5ee3\u544a\u8a0a\u606f\u8868\u73fe\u5f62\u5f0f\u8207\u7d50\u69cb\u4e4b\u7814\u7a76\uff0c\u7b2c\u5341\u516b\u5c46\u4e2d\u83ef\u6c11\u570b\u5ee3\u544a\u66a8\u516c\u5171\u95dc\u4fc2\u570b\u969b\u5b78\u8853\u8207\u5be6\u52d9\u7814\u8a0e\u6703\uff0c\u570b\u7acb\u653f\u6cbb\u5927\u5b78\u5ee3\u544a\u5b78\u7cfb\uff0c2010\/10\/21-2010\/10\/22\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u90ed\u7d14\u5a77(2010) \u6d88\u8cbb\u8005\u5c0d\u65e5\u672c\u5316\u5ee3\u544a\u7684\u54c1\u724c\u8a8d\u77e5\u8207\u60c5\u611f\u4e4b\u7814\u7a76\uff0c\u6587\u5316\u5927\u5b78\u4e8c\u5341\u4e00\u4e16\u7d00\u7684\u5ee3\u544a\u884c\u92b7\u7b56\u7565\u8207\u5275\u610f\u8a2d\u8a08\u767c\u5c55\uff0c\u6587\u5316\u5927\u5b782010\/05\/21 (\u7372\u9078\u70ba\u6700\u4f73\u8ad6\u6587\u734e)\u3002<\/p>\n<p>\u5433\u4fca\u5112\u3001\u856d\u6e58\u6587\uff082009\uff09\u73a9\u5177\u5546\u54c1\u7684\u65b0\u5a92\u4ecb\u6e9d\u901a\u7b56\u7565\u8207\u6d88\u8cbb\u610f\u6db5\uff0c\u7b2c\u4e94\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703&#8211;\u6d77\u5cfd\u5169\u5cb8\u50b3\u5a92\u7ba1\u7406\u65b0\u532f\u6d41\uff0c\u4e16\u65b0\u5927\u5b78\u50b3\u64ad\u7ba1\u7406\u5b78\u7cfb\u4e3b\u8fa6\uff0c2009\/06\/12\u3002<\/p>\n<p>\u856d\u6e58\u6587\u3001\u8521\u84c9\u84c9\uff082008\uff09\u5b78\u9f61\u524d\u5e7c\u7ae5\u5c0d\u5ee3\u544a\u7684\u8a8d\u77e5\u89e3\u8b80\uff0c\u7b2c\u5341\u516d\u5c46\u4e2d\u83ef\u6c11\u570b\u5ee3\u544a\u66a8\u516c\u5171\u95dc\u4fc2\u570b\u969b\u5b78\u8853\u8207\u5be6\u52d9\u7814\u8a0e\u6703&#8211;\u6578\u4f4d\u74b0\u5883\u4e0b\u7684\u6574\u5408\u50b3\u64ad\uff0c\u653f\u6cbb\u5927\u5b78\u5ee3\u544a\u7cfb\u4e3b\u8fa6\uff0c2008\/10\/24\u3002<\/p>\n<p>\u856d\u6e58\u6587\uff08 2002 \uff09 \u8de8\u570b\u5ee3\u544a\u4ee3\u7406\u5546\u5728\u5169\u5cb8\u767c\u5c55\u8da8\u52e2\u4e4b\u7814\u7a76\uff0c\u6536\u9304\u65bc \u300c\u516c\u95dc\u3001\u5ee3\u544a\u5b78\u8853\u8207\u5be6\u52d9\u7684\u5c0d\u8a71\u7814\u8a0e\u6703\u300d\u8ad6\u6587\u96c6\uff0c\u4e16\u65b0\u5927\u5b78\u516c\u50b3\u7cfb\u4e3b\u8fa6\u3002<\/p>\n<p>Hsiao, H. W. (2001) Consuming Behavior of Comics Fans in Taiwan: Comics ?Addiction. Paper Presented in the Conference of Popular Culture Association. April 11-14. Philadlphia.<\/p>\n<p>\u856d\u6e58\u6587 (2001) \u6f2b\u756b\u4e0a\u766e\u4e4b\u7814\u7a76\uff0c\u4e2d\u83ef\u50b3\u64ad\u5b78\u6703\u5b78\u8853\u7814\u8a0e\u6703 7 \u6708 3 \uff5e 5 \u65e5\uff0c\u5730\u9ede\uff1a\u9999\u6e2f\u6d78\u6703\u5927\u5b78\u3002<\/p>\n<p>\u856d\u6e58\u6587 (2001) \u91ab\u7642\u7db2\u7ad9\u5167\u5bb9\u8207\u5ee3\u544a\u4e4b\u7814\u7a76\uff0c\u4e2d\u83ef\u50b3\u64ad\u5b78\u6703\u5b78\u8853\u7814\u8a0e\u6703 7 \u6708 3 \uff5e 5 \u65e5\uff0c\u65bc\u9999\u6e2f\u6d78\u6703\u5927\u5b78\u3002<\/p>\n<p>\u856d\u6e58\u6587\uff082000\uff09\u6f2b\u756b\u7684\u793e\u6703\u8cac\u4efb\u548c\u5f71\u97ff\u529b\uff0c\u53f0\u7063\u6f2b\u756b\u53f2\u7279\u5c55\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u570b\u7acb\u6b77\u53f2\u535a\u7269\u9928\u3001\u6f2b\u756b\u5929\u5802\u7db2\u8def\u516c\u53f8\u4e3b\u8fa6\u3002<\/p>\n<p>\u856d\u6e58\u6587\uff08 2000 \uff09\u53f0\u7063\u5ee3\u544a\u5a92\u9ad4\u4e4b\u73fe\u6cc1\u8207\u672a\u4f86\u767c\u5c55\u8da8\u52e2\uff0c\u9081\u5411 21 \u4e16\u7d00\u53f0\u7063\u5ee3\u544a\u767c\u5c55\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e16\u65b0\u5927\u5b78\u50b3\u64ad\u7814\u7a76\u6240\u8207\u516c\u5171\u50b3\u64ad\u5b78\u7cfb\u5408\u8fa6\u3002<\/p>\n<p>\u856d\u6e58\u6587 (1998) \u5a92\u9ad4\u63d2\u756b\u3001\u6f2b\u756b\u8207\u5169\u6027\u5e73\u7b49\uff0c\u5927\u773e\u5a92\u9ad4\u8207\u5169\u6027\u5e73\u7b49\u6559\u80b2\u7814\u8a0e\u6703\uff0c\u53f0\u5927\u65b0\u7814\u6240\u4e3b\u8fa6\uff0c\u6c11\u570b 87 \u5e74\uff0c\u56db\u6708 25 \u65e5\u3002\u5730\u9ede\uff1a\u53f0\u5927\u65b0\u7814\u6240\u8996\u807d\u6559\u5ba4\u3002<\/p>\n<p>Hsiao, H. W.\uff08 1995, April \uff09 Visual communication and political cartoons. Paper presented to Popular Culture Association at Philadelphia, PA.<\/p>\n<p>Hsiao, H. W.\uff08 1994, Oct. \uff09 Popular culture in Taiwan: The role of cartoons. Paper presented to Mid-Atlantic Rregion Association for Asian Studies at Pittsburg. PA.<\/p>\n<p>Hsiao, H. W.\uff08 1994, April \uff09 Comics communication in Taiwan. Paper presented to Popular Culture Association at Chicago, Illinois.<\/p>\n<p>Hsiao, H. W.\uff08 1993, Oct. \uff09 Political cartoons in media performance. Paper presented to Mid-Atlantic Region Association for Asian Studies at Mahwah, NJ.<\/p>\n<p>Hsiao, H. W.\uff08 1993, April \uff09 The renaissance of the Taiwanese comics industry. Paper presented to Popular Culture Association at New Orleans, LA.<\/p>\n<p>Hsiao, H. W.\uff08 1991,Nov.) Taiwan&#8217;s emerging cartoon arts&#8211;interview and analyses. Paper presented to Mid-Atlantic Region Association for Asian Studies at Lock Haven, PA.<\/p>\n<p>&nbsp;<\/p>\n<h2><u><strong>\u671f\u520a\u3001\u5c08\u66f8\u8ad6\u6587<\/strong><\/u><\/h2>\n<hr \/>\n<p><strong><u>Hsiao, Hsiang-Wen<\/u><\/strong>\u00a0&amp; Shiau, Hong-Chi (2018). Marketing Convenience Store Symbolically: A Case Study of 7-Eleven and its Cartoon Spokes-character Open-Chan, Chapter accepted for publication in\u00a0<em>The Role of Language and Symbols in Promotional Strategies and Marketing Schemes,\u00a0<\/em>New (<strong>Book Chapter\u00a0<\/strong><strong>\u82f1\u6587\u66f8\u7c4d\u7ae0\u7bc0)<\/strong><\/p>\n<p>\u856d\u6e58\u6587(2018)\uff0c\u4e16\u65b0\u5927\u5b78\u6821\u52d9\u7814\u7a76\u7684\u5efa\u7f6e\u3001\u61c9\u7528\u8207\u63a8\u5ee3\u3002\u8a55\u9451\u96d9\u6708\u520a72\u671f\uff0c\u980121-24\u3002<\/p>\n<p>Shiau, Hong-Chi &amp;\u00a0<strong><u>Hsiao, Hsiang-Wen<\/u><\/strong>\u00a0(2017). In Search of the Missing Puzzle Pieces: A Study of Jimmy Liao\u2019s Public Art Installations in Taiwan,\u00a0<em>International Journal of Comic Art<\/em>, 19:2, p268-286.<\/p>\n<p>\u856d\u6e58\u6587\u3001\u8521\u84c9\u84c9\uff082009\uff09\u96d9\u89aa\u4ecb\u5165\u65b9\u5f0f\u5c0d\u5b78\u9f61\u524d\u5e7c\u5152\u5ee3\u544a\u8a8d\u77e5\u529b\u4e4b\u5f71\u97ff\uff0c\u5ee3\u544a\u5b78\u7814\u7a76Vol. 32, \u98011-26. \u570b\u7acb\u653f\u6cbb\u5927\u5b78\u5ee3\u544a\u5b78\u7cfb\u51fa\u7248\u3002<\/p>\n<p>\u856d\u6e58\u6587\uff082009\uff09\u5152\u7ae5\u73a9\u5177\u96fb\u8996\u5ee3\u544a\u4e2d\u7684\u6027\u5225\u6587\u5316\uff0c\u901a\u8b58\u6559\u80b2\u8207\u591a\u5143\u6587\u5316\u5b78\u5831 Vol. 1, \u9801.77-100. \u4e16\u65b0\u5927\u5b78\u901a\u8b58\u6559\u80b2\u4e2d\u5fc3\u51fa\u7248\u3002<\/p>\n<p>\u856d\u6e58\u6587\uff08 2007 \uff09\u96fb\u8996\u5ee3\u544a\u5275\u610f\u624b\u6cd5\u7684\u8b8a\u8207\u4e0d\u8b8a\uff0c2007\u5ee3\u544a\u5e74\u9451\uff0c\u9801 115-134\u3002<\/p>\n<p>\u856d\u6e58\u6587\uff082001\uff09\u570b\u4e2d\u751f\u6f2b\u756b\u8b58\u8b80\u529b\u4e4b\u7814\u7a76\uff0c\u6c11\u610f\u7814\u7a76\u5b63\u520a\uff0c215\u671f\uff0c\u980120-44\u3002<\/p>\n<p>\u856d\u6e58\u6587\uff08 2000 \uff09\u6f2b\u756b\u7684\u6d88\u8cbb\u884c\u70ba\u8207\u610f\u7fa9\uff1a\u6f2b\u756b\u8ff7\u8207\u975e\u6f2b\u756b\u8ff7\u4e4b\u6bd4\u8f03\uff0c\u6c11\u610f\u7814\u7a76\u5b63\u520a\uff0c 213 \u671f\uff0c 7 \u6708\uff0c\u9801 55-89 \u3002<\/p>\n<p>\u856d\u6e58\u6587\uff08 2000 \uff09\u95b1\u8b80\u540c\u6027\u6200\u6f2b\u756b\u8207\u6027\u8a8d\u540c\u4e4b\u95dc\u806f\u6027\u7814\u7a76\uff0c\u6c11\u610f\u7814\u7a76\u5b63\u520a\uff0c 212 \u671f\uff0c 4 \u6708\uff0c\u9801 89-111 \u3002<\/p>\n<p>\u856d\u6e58\u6587\uff08 2000 \uff09\u8b80\u8005\u5c0d\u5831\u7d19\u8a55\u8ad6\u6f2b\u756b\u7406\u89e3\u5ea6\u4e4b\u521d\u63a2\u6027\u7814\u7a76\uff1a\u8a55\u8ad6\u6f2b\u756b\u7406\u89e3\u5ea6\u6e2c\u91cf\u6307\u6a19\u5efa\u69cb\u7684\u57fa\u790e\uff0c\u6c11\u610f\u7814\u7a76\u5b63\u520a\uff0c 211 \u671f\uff0c 1 \u6708\uff0c\u9801 95-122 \u3002<\/p>\n<p>\u856d\u6e58\u6587\uff08 1999 \uff09\u5e74\u8f15\u6d88\u8cbb\u65cf\u7fa4\u5c0d\u8cfc\u7269\u983b\u9053\u5ee3\u544a\u8868\u73fe\u4e4b\u53cd\u61c9\u7814\u7a76\uff0c\u4e16\u65b0\u5927\u5b78\u5b78\u5831\uff0c\u7b2c 9 \u671f\uff0c 10 \u6708\uff0c\u9801 269-294 \u3002<\/p>\n<p>\u856d\u6e58\u6587\uff08 1999 \uff09\u5927\u5b78\u751f\u5a92\u9ad4\u4e4b\u4f7f\u7528\u8207\u653f\u6cbb\u6d89\u5165\u7a0b\u5ea6\u4e4b\u95dc\u806f\u6027\u7814\u7a76\uff1a\u4ee5 1998 \u5e74\u5e95\u53f0\u5317\u4e09\u5408\u4e00\u9078\u8209\u70ba\u4f8b\uff0c\u6c11\u610f\u7814\u7a76\u5b63\u520a\uff0c 208 \u671f\uff0c 4 \u6708\uff0c\u9801 79-104 \u3002<\/p>\n<p>\u856d\u6e58\u6587\uff08 1999 \uff09\u5f9e\u570b\u7236\u6234\u6241\u5e3d\u6aa2\u8996\u5ee3\u544a\u4e2d\u653f\u6cbb\u8096\u50cf\u7684\u5e7d\u9ed8\u8207\u6548\u679c\uff0c\u5ee3\u544a\u5b78\u7814\u7a76\uff0c\u7b2c 12 \u96c6\uff0c 1 \u6708\uff0c\u9801 65-88 \u3002<\/p>\n<p>\u856d\u6e58\u6587\uff08 1998 \uff09\u5927\u5b78\u751f\u5c0d\u6709\u7dda\u96fb\u8996\u84cb\u53f0\u5ee3\u544a\u7684\u53cd\u61c9\uff0c\u4e16\u65b0\u5927\u5b78\u5b78\u5831\uff0c\u7b2c 8 \u671f\uff0c 10 \u6708\uff0c\u9801 1-18 \u3002<\/p>\n<p>\u856d\u6e58\u6587\uff08 1997) \u6f2b\u756b\u5ee3\u544a\u7684\u8aaa\u670d\u6027\u63a2\u8a0e\uff0c\u4e2d\u570b\u5ee3\u544a\u5b78\u520a\uff0c\u7b2c 2 \u671f\uff0c 3 \u6708\uff0c\u9801 114-127 \u3002<\/p>\n<p>Hsiao, H. W.\uff08 1996 \uff09 Releasing the clamps:Taiwanese cartoonists speak out. Journal of Asian Pacific Communication, Vol.7, No. 1&amp;2, pp.77-86.<\/p>\n<h3><\/h3>\n<h2><u>\u5c08\u6587<\/u><\/h2>\n<hr \/>\n<p>\u856d\u6e58\u6587 ( 2006 ) \u884c\u92b7\u65b0\u986f\u5b78\uff0c\u5f9e\u5fc3\u51fa\u767c\u7684\u9ad4\u9a57\u884c\u92b7\uff0c\u5275\u696d\u5275\u65b0\u80b2\u6210\u96d9\u6708\u520a12\u6708\u865f\u3002<br \/>\n\u856d\u6e58\u6587 ( 2005 ) \u795d\u4f60\u751f\u65e5\u5feb\u6a02\u7684\u9a5a\u559c\u884c\u92b7\uff0c\u7a81\u7834\u96dc\u8a8c237\u671f\uff0c\u56db\u6708\u865f\uff0c\u980155-57\u3002<br \/>\n\u856d\u6e58\u6587 ( 2005 ) \u300c\u5361\u300d\u901a\u5e74\u4ee3\u7684\u6703\u54e1\u95dc\u4fc2\u884c\u92b7\uff0c\u7a81\u7834\u96dc\u8a8c235\u671f\uff0c\u4e8c\u6708\u865f\uff0c\u980153-55\u3002<br \/>\n\u856d\u6e58\u6587 ( 2005 ) \u795d\u4f60\u751f\u65e5\u5feb\u6a02\u7684\u9a5a\u559c\u884c\u92b7\uff0c\u7a81\u7834\u96dc\u8a8c234\u671f\uff0c\u4e00\u6708\u865f\uff0c\u9801128-131\u3002<br \/>\n\u856d\u6e58\u6587\uff08 2000 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