{"id":654,"date":"2015-07-16T14:19:25","date_gmt":"2015-07-16T06:19:25","guid":{"rendered":"http:\/\/pc.wp.shu.edu.tw\/?p=654"},"modified":"2023-03-01T14:49:25","modified_gmt":"2023-03-01T06:49:25","slug":"103%e5%ad%b8%e5%b9%b4%e5%ba%a6%e7%a0%94%e7%a9%b6%e7%94%9f%e8%ab%96%e6%96%87%e5%85%ac%e9%96%8b%e7%99%bc%e8%a1%a8","status":"publish","type":"post","link":"http:\/\/pc.wp.shu.edu.tw\/?p=654","title":{"rendered":"103\u5b78\u5e74\u5ea6\u7814\u7a76\u751f\u8ad6\u6587\u516c\u958b\u767c\u8868"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n

\n \u5b78\u5e74\u5ea6<\/p>\n<\/td>\n	\n \u5b78\u865f<\/p>\n \u5b78\u751f\u59d3\u540d<\/p>\n<\/td>\n	\n \u767c\u8868\u671f\u520a\/\u7814\u8a0e\u6703<\/p>\n<\/td>\n	\n \u767c\u8868\u65e5\u671f<\/p>\n<\/td>\n	\n \u767c\u8868\u984c\u76ee<\/p>\n<\/td>\n<\/tr>\n
\n 103<\/p>\n<\/td>\n	\n M100530005<\/p>\n \u6797\u535a\u6db5<\/p>\n<\/td>\n	\u7b2c\u4e03\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7<\/td>\n	\n 2014.08<\/p>\n<\/td>\n	Correlation between media richness and effect of organization communication:E-mail and Mobile Instant Message<\/td>\n<\/tr>\n
\n M101530013<\/p>\n \u6797\u6cf3\u821c<\/p>\n<\/td>\n	\u7b2c\u4e03\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7<\/td>\n	\n 2014.08<\/p>\n<\/td>\n	A Study on Users\u2019 Engagement on Social Media\u2013Facebook Page as an example<\/td>\n<\/tr>\n
\n M101530020<\/p>\n \u6f58\u8056\u6587<\/p>\n<\/td>\n	2014\u6d77\u5cfd\u5169\u5cb8\u6578\u4f4d\u532f\u6d41\u4e0b\u7684\u65b0\u805e\u8207\u50b3\u64ad\u5b78\u8853\u7814\u8a0e\u6703\u66a8\u7b2c\u5341\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\u66a82014\u65b0\u805e\u7684\u653f\u6cbb\u3001\u6587\u5316\u8207\u79d1\u6280\u5b78\u8853\u7814\u8a0e\u6703<\/td>\n	\n 2014.10<\/p>\n<\/td>\n	\u4e00\u500b\u5206\u4eab\u7684\u4e16\u4ee3:\u4ee3\u8a00\u4eba\u7684\u9078\u64c7\u662f\u5426\u5f71\u97ff\u6d88\u8cbb\u8005\u7684\u5206\u4eab\u884c\u70ba\uff0d\u4ee5Nike\u70ba\u4f8b<\/td>\n<\/tr>\n
\n M102530001<\/p>\n \u738b\u7f9a\u51e1<\/p>\n<\/td>\n	2014\u6d77\u5cfd\u5169\u5cb8\u6578\u4f4d\u532f\u6d41\u4e0b\u7684\u65b0\u805e\u8207\u50b3\u64ad\u5b78\u8853\u7814\u8a0e\u6703\u66a8\u7b2c\u5341\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\u66a82014\u65b0\u805e\u7684\u653f\u6cbb\u3001\u6587\u5316\u8207\u79d1\u6280\u5b78\u8853\u7814\u8a0e\u6703<\/td>\n	\n 2014.10<\/p>\n<\/td>\n	\u975e\u71df\u5229\u7d44\u7e54\u884c\u92b7\uff62\u95b1\u8b80\u63a8\u5ee3\uff63\u7522\u54c1\u4e4b\u6bd4\u8f03\uff0d\u4ee5\u5929\u4e0b\u96dc\u8a8c\u6559\u80b2\u57fa\u91d1\u6703\u8207\u53f0\u7063\u95b1\u8b80\u6587\u5316\u57fa\u91d1\u6703\u70ba\u4f8b<\/td>\n<\/tr>\n
\n M102530004<\/p>\n \u4f55\u5ba5\u5b05<\/p>\n<\/td>\n	\u7b2c\u4e03\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7<\/td>\n	\n 2014.08<\/p>\n<\/td>\n	\u5fae\u96fb\u5f71\u5287\u5834\u8981\u7d20\u5c0d\u95b1\u807d\u773e\u9ad4\u9a57\u50f9\u503c\u4e4b\u5f71\u97ff-\u4ee5\u5ba2\u5bb6\u597d\u611b\u60a8\u70ba\u4f8b<\/p>\n The influence of microfilm theater theory on the experience value of audience<\/td>\n<\/tr>\n
\n M102530005<\/p>\n \u9673\u739f\u975c<\/p>\n<\/td>\n	\u7b2c\u516d\u5c46\u6578\u4f4d\u50b3\u64ad\u570b\u969b\u5b78\u8853\u7814\u8a0e\u6703<\/td>\n	\n 2014.11<\/p>\n<\/td>\n	\u7db2\u8def\u5ee3\u544a\u5f71\u7247\u7684\u591a\u6a21\u614b\u8a71\u8a9e\u5206\u6790\u2500\u2500\u4ee52012\u5e74LV\u54c1\u724c\u5f62\u8c61\u5ee3\u544a\u300aLV\/MJ:Olivier Zahm Diary\u300b<\/td>\n<\/tr>\n
\n M102530017<\/p>\n \u674e\u96ef\u96ef<\/p>\n<\/td>\n	\u570b\u7acb\u4ea4\u901a\u5927\u5b78\u79d1\u6280\u8207\u50b3\u64ad\u7814\u8a0e\u6703<\/td>\n	\n 2014.10<\/p>\n<\/td>\n	\u5f9e\u7db2\u8def\u8ad6\u58c7\u63a2\u8a0e\u8a0a\u606f\u5448\u73fe\u5c0d\u7522\u54c1\u614b\u5ea6\u7684\u5f71\u97ff-\u4ee5\u5fae\u6574\u5f62\u7559\u8a00\u70ba\u4f8b<\/td>\n<\/tr>\n
\n M102530007<\/p>\n \u674e\u829d\u7469<\/p>\n<\/td>\n	\u7b2c\u4e03\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7<\/td>\n	\n 2014.08<\/p>\n<\/td>\n	Effects of experiential marketing on building brand loyalty :A case study of Taipei city branding in Taiwan<\/td>\n<\/tr>\n
\n M102530008<\/p>\n \u9673\u8aed\u6176<\/p>\n<\/td>\n	2014\u6d77\u5cfd\u5169\u5cb8\u6578\u4f4d\u532f\u6d41\u4e0b\u7684\u65b0\u805e\u8207\u50b3\u64ad\u5b78\u8853\u7814\u8a0e\u6703\u66a8\u7b2c\u5341\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\u66a82014\u65b0\u805e\u7684\u653f\u6cbb\u3001\u6587\u5316\u8207\u79d1\u6280\u5b78\u8853\u7814\u8a0e\u6703<\/td>\n	\n 2014.10<\/p>\n<\/td>\n	\u5373\u6642\u901a\u8a0a\u884c\u52d5\u5ee3\u544a\u8c50\u5bcc\u5ea6\u5c0d\u6d88\u8cbb\u8005\u77e5\u89ba\u54c1\u8cea\u4e4b\u7814\u7a76\uff0d\u4ee5LINE APP 7-ELEVEN\u5b98\u65b9\u5e33\u865f\u70ba\u4f8b<\/td>\n<\/tr>\n
\n M102530009<\/p>\n \u5f35\u7ffc\u9e9f<\/p>\n<\/td>\n	\u7b2c\u4e03\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7<\/td>\n	\n 2014.08<\/p>\n<\/td>\n	\u6d88\u8cbb\u8005\u81ea\u6211\u69cb\u5ff5\u8207\u7368\u7acb\u97f3\u6a02\u9078\u64c7\u95dc\u4fc2\u4e4b\u7814\u7a76<\/p>\n The relationship between consumers’ self-construal and selection to independent music<\/td>\n<\/tr>\n
\n M102530011<\/p>\n \u8b1d\u6b23\u4f51<\/p>\n<\/td>\n	2014\u6d77\u5cfd\u5169\u5cb8\u6578\u4f4d\u532f\u6d41\u4e0b\u7684\u65b0\u805e\u8207\u50b3\u64ad\u5b78\u8853\u7814\u8a0e\u6703\u66a8\u7b2c\u5341\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\u66a82014\u65b0\u805e\u7684\u653f\u6cbb\u3001\u6587\u5316\u8207\u79d1\u6280\u5b78\u8853\u7814\u8a0e\u6703<\/td>\n	\n 2014.10<\/p>\n<\/td>\n	\u63a2\u8a0e\u865b\u5be6\u4ea4\u7e54\u7684\u6d88\u8cbb\u6c7a\u7b56\u6a21\u5f0f\u4e4b\u95dc\u9375\u56e0\u7d20<\/td>\n<\/tr>\n
\n M102530013<\/p>\n \u9112\u5ead\u7693<\/p>\n<\/td>\n	\u7b2c\u4e03\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7<\/td>\n	\n 2014.08<\/p>\n<\/td>\n	\u958b\u653e\u5f0f\u5ee3\u544a\u6a21\u7cca\u7a0b\u5ea6\u5c0d\u5ee3\u544a\u614b\u5ea6\u5f71\u97ff\u8207\u4e2d\u4ecb\u6548\u679c\u4e4b\u7814\u7a76<\/p>\n Getting ambiguous to go open: The effect of ambiguity on advertising attitude and the mediator in openness advertisements<\/td>\n<\/tr>\n
\n M102530014<\/p>\n \u9ec3\u9756\u82ac<\/p>\n<\/td>\n	2014\u6d77\u5cfd\u5169\u5cb8\u6578\u4f4d\u532f\u6d41\u4e0b\u7684\u65b0\u805e\u8207\u50b3\u64ad\u5b78\u8853\u7814\u8a0e\u6703\u66a8\u7b2c\u5341\u5c46\u50b3\u64ad\u7ba1\u7406\u767c\u5c55\u8207\u8da8\u52e2\u5b78\u8853\u7814\u8a0e\u6703\u66a82014\u65b0\u805e\u7684\u653f\u6cbb\u3001\u6587\u5316\u8207\u79d1\u6280\u5b78\u8853\u7814\u8a0e\u6703<\/td>\n	\n 2014.10<\/p>\n<\/td>\n	\u63a2\u8a0e\u4f01\u696d\u578b\u57fa\u91d1\u6703\u5f9e\u4e8b\u793e\u6703\u516c\u76ca\u4e4b\u73fe\u8c61-\u4ee5\u6bd4\u723e\u8207\u7f8e\u7433\u9054\u2027\u84cb\u8328\u57fa\u91d1\u6703\u70ba\u4f8b<\/td>\n<\/tr>\n
\n M102530015<\/p>\n \u5f35\u4f0a\u6c76<\/p>\n<\/td>\n	\u7b2c\u4e03\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7<\/td>\n	\n 2014.08<\/p>\n<\/td>\n	\u54c1\u724c\u81ea\u6211\u5f62\u8c61\u4e00\u81f4\u6027\u5c0d\u54c1\u724c\u4f9d\u9644\u3001\u54c1\u724c\u5fe0\u8aa0\u7684\u5f71\u97ff<\/p>\n The Impact of Brand Self Congruence on Brand Attachment and Brand Loyalty<\/td>\n<\/tr>\n
\n M102530101<\/p>\n \u90b5\u8fea<\/p>\n<\/td>\n	\u7b2c\u4e03\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7<\/td>\n	\n 2014.08<\/p>\n<\/td>\n	\u884c\u52d5\u793e\u7fa4\u7db2\u7d61\u4e2d\u7522\u54c1\u4ee3\u8a00\u4eba\u985e\u578b\u8207\u7522\u54c1\u985e\u578b\u5c0d\u6d88\u8cbb\u8005\u8cfc\u8cb7\u610f\u9858\u7684\u5f71\u97ff: \u4ee5\u4ee3\u8cfc\u5ee3\u544a\u70ba\u4f8b<\/p>\n The impact of product types and endorser types on purchase intention in the context of mobile social media: Advertisements of surrogate purchases as an example<\/td>\n<\/tr>\n
\n M102530102<\/p>\n \u5f35\u744b\u7490<\/p>\n<\/td>\n	\u7b2c\u4e03\u5c46\u516c\u95dc\u8207\u5ee3\u544a\u570b\u969b\u5b78\u8853\u8ad6\u58c7<\/td>\n	\n 2014.08<\/p>\n<\/td>\n	\u8ad6\u9ede\u8a0a\u606f\u5f37\u5ea6\u8207\u6d88\u8cbb\u8005\u8a8d\u77e5\u5c01\u9589\u9700\u6c42\u5c0d\u96b1\u55bb\u5ee3\u544a\u8a0a\u606f\u8a2d\u8a08\u5f71\u97ff\u4e4b\u7814\u7a76<\/p>\n The effect of the strength of the arguments and consumers\u2019 need for cognitive closure on message design in metaphor advertisements<\/td>\n<\/tr>\n
\n M102530013<\/p>\n \u9112\u5ead\u7693<\/p>\n M102530102<\/p>\n \u5f35\u744b\u7490<\/p>\n<\/td>\n	2014 The ICA Regional Conference<\/td>\n	\n 2014.10<\/p>\n<\/td>\n	To Open or to Close: The Moderating Effect of Need for Cognitive Closure on Consumer Responses to Open Ads<\/td>\n<\/tr>\n
\n M102530016<\/p>\n \u8cf4\u96c5\u8587<\/p>\n<\/td>\n	2015\u5e74\u79d1\u5b78\u50b3\u64ad\u570b\u969b\u7814\u8a0e\u6703<\/td>\n	\n 2015.04<\/p>\n<\/td>\n	\u63a2\u8a0e\u9069\u5730\u6027\u670d\u52d9\u4e4b\u53e3\u7891\u5c0d\u65bc\u4f7f\u7528\u8005\u8a0a\u606f\u4fe1\u4efb\u7684\u8aaa\u670d\u6548\u679c\uff1a\u5df2Google Map\u70ba\u4f8b<\/td>\n<\/tr>\n
\n M103530015<\/p>\n \u76e7\u73ee\u745b<\/p>\n<\/td>\n	2015\u5e74\u79d1\u5b78\u50b3\u64ad\u570b\u969b\u7814\u8a0e\u6703<\/td>\n	\n 2015.04<\/p>\n<\/td>\n	\u5f9e\u516c\u773e\u4e4b\u89d2\u8272\u4f86\u63a2\u8a0e\u95b1\u807d\u4eba\u8b70\u984c\u8a8d\u77e5\u8207\u98a8\u96aa\u6e9d\u901a\u7b56\u7565<\/td>\n<\/tr>\n
\n M103530002<\/p>\n \u5f35\u5ead\u744b<\/p>\n<\/td>\n	2015\u5e74\u91ab\u8b77\u8207\u5065\u5eb7\u79d1\u6280\u7814\u8a0e\u6703<\/td>\n	\n 2015.07<\/p>\n<\/td>\n	\u81ea\u6211\u76e3\u63a7\u3001\u898f\u7bc4\u5c0d\u6212\u83f8\u614b\u5ea6\u5f71\u97ff\u4e4b\u7814\u7a76<\/td>\n<\/tr>\n
\n M103530034<\/p>\n \u90ed\u7a4e\u774e<\/p>\n<\/td>\n	2015\u8cc7\u8a0a\u7ba1\u7406\u66a8\u96fb\u5b50\u5546\u52d9\u7d93\u71df\u7ba1\u7406\u7814\u8a0e\u6703<\/td>\n	\n 2015.05<\/p>\n<\/td>\n	\u7db2\u8def\u53e3\u7891\u8207\u77e5\u89ba\u98a8\u96aa\u5c0d\u54c1\u724c\u5fe0\u8aa0\u4e4b\u5f71\u97ff\u7814\u7a76\uff1a\u4ee5\u6dd8\u5bf6\u7db2\u70ba\u4f8b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":" \u5b78\u5e74\u5ea6 \u5b78\u865f \u5b78\u751f\u59d3\u540d \u767c\u8868\u671f\u520a\/\u7814\u8a0e\u6703 […]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[40],"tags":[],"class_list":["post-654","post","type-post","status-publish","format-standard","hentry","category-publication"],"publishpress_future_action":{"enabled":false,"date":"2026-04-27 04:27:16","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=654"}],"version-history":[{"count":0,"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/654\/revisions"}],"wp:attachment":[{"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=654"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}