{"id":263,"date":"2022-05-10T19:02:29","date_gmt":"2022-05-10T11:02:29","guid":{"rendered":"http:\/\/pc.wp.shu.edu.tw\/?p=263"},"modified":"2023-03-07T14:59:51","modified_gmt":"2023-03-07T06:59:51","slug":"%e3%80%90%e6%96%b0%e8%81%9e%e7%a8%bf%e3%80%91%e4%b8%96%e6%96%b0%e5%a4%a7%e5%ad%b8%e5%85%ac%e5%bb%a3%e7%b3%bb%e3%80%8c%e5%85%b1%e5%ad%98%ef%bd%a5%e5%be%a9%e7%94%a6-%e5%86%8d%e9%80%a0%e5%85%ac%e9%97%9c","status":"publish","type":"post","link":"http:\/\/pc.wp.shu.edu.tw\/?p=263","title":{"rendered":"\u3010\u65b0\u805e\u7a3f\u3011\u4e16\u65b0\u5927\u5b78\u516c\u5ee3\u7cfb\u300c\u5171\u5b58\uff65\u5fa9\u7526-\u518d\u9020\u516c\u95dc\u5ee3\u544a\u8207\u5a92\u9ad4\u65b0\u601d\u7dad\u300d \u5b78\u8853\u7814\u8a0e\u6703 \u63ed\u9732\u516c\u95dc\u5ee3\u544a\u7522\u696d\u8207\u4f01\u696d\u793e\u6703\u8cac\u4efb\u6700\u65b0\u8da8\u52e2"},"content":{"rendered":"<h4 style=\"text-align: center\"><span style=\"color: #0000ff\"><strong>\u4e16\u65b0\u5927\u5b78\u516c\u5ee3\u7cfb\u300c\u5171\u5b58\uff65\u5fa9\u7526-\u518d\u9020\u516c\u95dc\u5ee3\u544a\u8207\u5a92\u9ad4\u65b0\u601d\u7dad\u300d\u5b78\u8853\u7814\u8a0e\u6703<\/strong><\/span><\/h4>\n<h4 style=\"text-align: center\"><span style=\"color: #0000ff\"><strong>\u63ed\u9732\u516c\u95dc\u5ee3\u544a\u7522\u696d\u8207\u4f01\u696d\u793e\u6703\u8cac\u4efb\u6700\u65b0\u8da8\u52e2<\/strong><\/span><\/h4>\n<p>\u65b0\u578b\u51a0\u72c0\u75c5\u6bd2COVID-19\u75ab\u60c5\u5ef6\u71d2\u91cd\u5275\u5168\u7403\u7d93\u6fdf\uff0c\u537b\u4e5f\u6b63\u5411\u9a45\u52d5\u7522\u696d\u8f49\u578b\u5347\u7d1a\u3002\u4e16\u65b0\u5927\u5b78\u516c\u5171\u95dc\u4fc2\u66a8\u5ee3\u544a\u5b78\u7cfb\uff0c\u7279\u5225\u57285\u67086\u65e5\u8209\u8fa6\u300c\u5171\u5b58\uff65\u5fa9\u7526-\u518d\u9020\u516c\u95dc\u5ee3\u544a\u8207\u5a92\u9ad4\u65b0\u601d\u7dad\u300d\u5b78\u8853\u7814\u8a0e\u6703\uff0c\u4e3b\u8fa6\u55ae\u4f4d\u516c\u5ee3\u7cfb\u4e3b\u4efb\u694a\u610f\u83c1\u6559\u6388\u6307\u51fa\uff0c\u900f\u904e\u6b64\u6b21\u7dda\u4e0a\u7814\u8a0e\u6703\u7684\u8a0e\u8ad6\u548c\u4e92\u52d5\uff0c\u4e00\u6a23\u53ef\u4ee5\u6fc0\u76ea\u51fa\u5b78\u8853\u7684\u706b\u82b1\u3002\u4e16\u65b0\u5927\u5b78\u7814\u767c\u9577\u8449\u4e00\u748b\u65bc\u958b\u5e55\u81f4\u8a5e\u6642\u8868\u793a\uff0c\u5e0c\u671b\u5728\u8207\u75c5\u6bd2\u5171\u5b58\u7d93\u6fdf\u7684\u5f8c\u75ab\u60c5\u6642\u4ee3\uff0c\u5f9e\u5927\u8da8\u52e2\u8207\u5fae\u8da8\u52e2\uff08Micro Trend\uff09\u4e2d\uff0c\u900f\u904e\u7522\u3001\u5b98\u3001\u5b78\u754c\u7684\u5171\u540c\u53c3\u8207\u8de8\u9818\u57df\u7684\u5c0d\u8a71\uff0c\u767c\u5c55\u51fa\u516c\u5171\u95dc\u4fc2\u8207\u5ee3\u544a\u7522\u696d\u7684\u591a\u5143\u61c9\u7528\u7b56\u7565\u53ca\u5275\u65b0\u601d\u7dad\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-751\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2022\/05\/bdebce3aacb506b90c694623a2b6ff8a.jpg\" alt=\"\" width=\"1024\" height=\"723\" srcset=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2022\/05\/bdebce3aacb506b90c694623a2b6ff8a.jpg 1024w, http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2022\/05\/bdebce3aacb506b90c694623a2b6ff8a-768x542.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u57161\uff1a2022\u5e74\u300c\u5171\u5b58\uff65\u5fa9\u7526-\u518d\u9020\u516c\u95dc\u5ee3\u544a\u8207\u5a92\u9ad4\u65b0\u601d\u7dad\u300d\u5b78\u8853\u7814\u8a0e\u6703\u958b\u5e55\u5f0f<\/p>\n<p>&nbsp;<\/p>\n<p>\u7814\u8a0e\u6703\u5148\u7531 Wunderman Thompson \u5049\u9580\u667a\u5a01\u57f7\u884c\u9577\u9127\u535a\u6587\u4ee5\u300c\u75ab\u5f8c\u50b3\u64ad\u8f49\u578b\u601d\u7dad\u300d\u9032\u884c\u5c08\u984c\u6f14\u8b1b\uff0c\u9127\u57f7\u884c\u9577\u4ee5\u5049\u9580\u667a\u5a01\u6bcf\u5e74\u767c\u4f48\u7684\u300cThe Future 100\u300d \u70ba\u51fa\u767c\u9ede\u63d0\u51fa\u6700\u65b0\u89c0\u5bdf\u4e09\u5927\u91cd\u9ede\uff1a\u5143\u5b87\u5b99\u5927\u7206\u767c\u3001\u8eab\u5fc3\u9748\u5065\u5eb7\u518d\u9032\u5316\u3001\u79d1\u6280\u8207\u4eba\u6027\u7684\u77db\u76fe\uff0c\u56de\u6b78\u4eba\u6027\u7684\u89ba\u9192\uff0c\u5305\u62ec2022\u5e74\u5404\u54c1\u724c\u5df2\u7d93\u5728\u5143\u5b87\u5b99\u5c55\u958b\u54c1\u724c\u4e4b\u722d\u3001\u4e5f\u5e36\u52d5\u865b\u64ec\u6d88\u8cbb\u5e02\u5834\u5d1b\u8d77\uff1b\u75ab\u60c5\u5f8c\u5927\u5bb6\u958b\u59cb\u8ffd\u9010\u8eab\u5fc3\u9748\u7684\u5065\u5eb7\uff0c\u793e\u4ea4\u5a92\u9ad4\u958b\u59cb\u51fa\u73fe\u300c\u5c11\u5373\u662f\u591a\u300d\u7684\u53cd\u601d\uff1b\u53bb\u4e2d\u5fc3\u5316\u7684\u601d\u7dad\u8207\u6d88\u8cbb\u8005\u4e3b\u5c0e\u7684\u529b\u91cf\u5d1b\u8d77\uff0c\u54c1\u724c\u7686\u4ee5\u50b3\u9054\u6b63\u5411\u529b\u91cf\u851a\u70ba\u986f\u5b78\u3002\u6700\u5f8c\u4e26\u6307\u51faAlpha\u4e16\u4ee3\u767b\u5834\uff0c\u5e36\u8d77\u65b0\u4e00\u6ce2\u96f6\u552e\u98a8\u6f6e\uff0c\u5305\u542b\u63a8\u51fa\u5152\u7ae5\u7121\u6027\u5225\u5546\u54c1\u3001\u958b\u767c\u8f14\u52a9\u8eab\u5fc3\u969c\u7919\u8005\u7684\u5171\u5bb9\u6027\u5546\u54c1\u3001\u4ee5\u53ca\u6c38\u7e8c\u578b\u7684\u73a9\u6a02\uff0c\u5982\u63a8\u51fa\u56de\u6536\u8a08\u756b\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-752\" src=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2022\/05\/ade791be5a91ecd42ea3f1f4e85b46c8.png\" alt=\"\" width=\"1024\" height=\"722\" srcset=\"http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2022\/05\/ade791be5a91ecd42ea3f1f4e85b46c8.png 1024w, http:\/\/wp.shu.edu.tw\/wp-ctt\/uploads\/sites\/61\/2022\/05\/ade791be5a91ecd42ea3f1f4e85b46c8-768x542.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u57162\uff1a\u4e16\u65b0\u5927\u5b78\u7814\u767c\u9577\u8449\u4e00\u748b\u6559\u6388\u958b\u5e55\u81f4\u8a5e\u4ee5\u53caWunderman Thompson \u5049\u9580\u667a\u5a01\u57f7\u884c\u9577\u9127\u535a\u6587\u958b\u5e55\u5c08\u984c\u6f14\u8b1b\u300c\u75ab\u5f8c\u50b3\u64ad\u8f49\u578b\u601d\u7dad\u300d<\/p>\n<p>&nbsp;<\/p>\n<p>\u300c\u516c\u95dc\u65b0\u8da8\u52e2&#8211;ESG\u6e9d\u901a\u8207\u4f01\u696d\u793e\u6703\u8cac\u4efb\u300d\u5c08\u984c\u8ad6\u58c7\u5247\u9080\u8acb\u696d\u754c\u8207\u5b78\u754c\u5171\u540c\u5c0d\u8a71\uff0c\u7cbe\u82f1\u516c\u95dc\u96c6\u5718\u7e3d\u7d93\u7406\u80e1\u9f61\u6587\u6307\u51fa\uff0c\u4f01\u696d\u5fc5\u9808\u601d\u8003\u54c1\u724c\u7684\u672c\u696d\uff0c\u4f5c\u70ba\u76e4\u9ede\u9069\u5408\u7684ESG\u6d3b\u52d5\u7684\u8d77\u9ede\uff1b\u5b89\u4faf\u6c38\u7e8c\u767c\u5c55\u9867\u554f\u80a1\u4efd\u6709\u9650\u516c\u53f8\u8463\u4e8b\u7e3d\u7d93\u7406\u9ec3\u6b63\u5fe0\u5247\u4ee5\u6700\u8fd1\u8207\u5b8f\u7881\u767c\u8868Earthion\u6c38\u7e8c\u5e73\u53f0\u70ba\u4f8b\uff0c\u5f37\u8abf\u4f01\u696d\u8981\u64f4\u5927\u6c38\u7e8c\u884c\u52d5\u7684\u5f71\u97ff\u529b\u3002\u81fa\u5927\u98a8\u96aa\u793e\u6703\u653f\u7b56\u7814\u7a76\u4e2d\u5fc3\u4e3b\u4efb\u5468\u6842\u7530\u6559\u6388\u63d0\u9192\uff0c\u91d1\u7ba1\u6703\u8fd1\u671f\u5c07\u6bd4\u7167\u6b50\u76df\uff0c\u5236\u5b9a\u81fa\u7063\u7684\u300c\u6c38\u7e8c\u5206\u985e\u6a19\u6e96\u300d\uff0c\u672a\u4f86\u570b\u969b\u4e3b\u6d41\u7684\u4f01\u696d\u6c38\u7e8c\u63ed\u9732\u6a19\u6e96\u8981\u8207\u300a 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