{"id":1280,"date":"2023-07-18T10:59:19","date_gmt":"2023-07-18T02:59:19","guid":{"rendered":"http:\/\/pc.wp.shu.edu.tw\/?p=1280"},"modified":"2023-07-18T10:59:19","modified_gmt":"2023-07-18T02:59:19","slug":"%e3%80%8a%e4%b8%ad%e5%9c%8b%e5%bb%a3%e5%91%8a%e5%ad%b8%e5%88%8a%e3%80%8b%e7%ac%ac-29-%e6%9c%9f%e5%be%b5%e7%a8%bf%e5%95%9f%e4%ba%8b-the-journal-of-advertising-112-9-30%e6%88%aa%e6%ad%a2","status":"publish","type":"post","link":"http:\/\/pc.wp.shu.edu.tw\/?p=1280","title":{"rendered":"\u300a\u4e2d\u570b\u5ee3\u544a\u5b78\u520a\u300b\u7b2c 29 \u671f\u5fb5\u7a3f\u555f\u4e8b The Journal of Advertising (112\/9\/30\u622a\u6b62)"},"content":{"rendered":"<p><strong>\u300a\u4e2d\u570b\u5ee3\u544a\u5b78\u520a\u300b\u7b2c 29 \u671f\u5fb5\u7a3f\u555f\u4e8b The Journal of Advertising<\/strong><\/p>\n<p>\u300a\u4e2d\u570b\u5ee3\u544a\u5b78\u520a\u300b\u70ba\u5ee3\u544a\u50b3\u64ad\u7814\u7a76\u4e4b\u5b78\u8853\u671f\u520a\uff0c\u65e8\u5728\u4fc3\u9032\u6211\u570b\u5ee3\u544a\u5b78\u8853\u7684\u767c\u5c55\uff0c\u5f18\u63da\u5ee3\u544a\u77e5\u8b58\uff0c\u63d0\u4f9b\u570b\u5167\u5916\u5b78\u8005\u767c\u8868\u7814\u7a76\u6210\u679c\u8207\u5b78\u8853\u8a0e\u8ad6\u4e4b\u5e73\u53f0\u3002\u85c9\u7531\u672c\u520a\u4e4b\u767c\u884c\uff0c\u671f\u80fd\u6536\u9304\u66f4\u591a\u5ee3\u544a\u76f8\u95dc\u8b70\u984c\u8ad6\u6587\u8a0e\u8ad6\uff0c\u63a8\u52d5\u66f4\u6df1\u5165\u3001\u66f4\u5ee3\u6cdb\u7684\u5b78\u8853\u4ea4\u6d41\uff0c\u4e26\u4f5c\u70ba\u6211\u570b\u5ee3\u544a\u5b78\u8853\u767c\u5c55\u7684\u91cd\u8981\u8cc7\u6599\u3002\u672c\u520a\u5275\u520a\u65bc\u6c11\u570b\u516b\u5341\u4e09\u5e74\u4e09\u6708\uff0c\u63a1\u5e74\u520a\uff0c\u4e26\u9810\u8a08\u65bc\u6bcf\u5e74\u4e09\u6708\u767c\u884c\uff0c\u51e1\u884c\u92b7\u7b56\u7565\u3001\u6578\u4f4d\u884c\u92b7\u3001\u5ee3\u544a\u50b3\u64ad\u3001\u5ee3\u544a\u8a2d\u8a08\u5275\u610f\u3001\u6587\u5316\u5275\u610f\u884c\u92b7\u7ba1\u7406\u7b49\u672c\u520a\u7279\u8272\u4e4b\u76f8\u95dc\u5b78\u8853\u7814\u7a76\u3001\u89c0\u5ff5\u6279\u8a55\u3001\u5b78\u7406\u61c9\u7528\u7b49\u5404\u985e\u6587\u7a3f\uff0c\u5747\u6b61\u8fce\u6295\u7a3f\u3002\u672c\u520a\u81ea\u7b2c\u5341\u516d\u520a\u8d77\uff0c\u70ba\u671d\u66f4\u9ad8\u6a19\u6e96\u4e4b\u5b78\u8853\u671f\u520a\u9081\u9032\uff0c\u5c07\u9010\u6b65\u589e\u6539\u7a3f\u4ef6\u9ad4\u4f8b\u53ca\u683c\u5f0f\uff0c\u4ee5\u7b26\u5408 TSSCI \u8cc7\u6599\u5eab\u4e4b\u6536\u7d0d\u8a55\u91cf\u6a19\u6e96\u3002\u6240\u589e\u6539\u4e4b\u7a3f\u4ef6\u9ad4\u3002\u65bc\u4ee5\u4e0b\u9644\u6a94\u7a3f\u4ef6\u683c\u5f0f\u4e2d\u8a73\u8ff0\u3002<\/p>\n<p>\u672c\u520a\u69ae\u7372\u300c110 \u5e74\u81fa\u7063\u5b78\u8853\u8cc7\u6e90\u5f71\u97ff\u529b\u300d\u4e4b\u300c\u671f\u520a\u5373\u6642\u50b3\u64ad\u734e\u300d\u3002<\/p>\n<p>\u25ce\u6295\u7a3f\u53ca\u5be9\u67e5\uff1a<br \/>\n\u672c\u520a\u6309\u5b78\u8853\u671f\u520a\u6163\u4f8b\uff0c\u4e0d\u652f\u4ed8\u7a3f\u8cbb\u3002\u70ba\u671f\u7dad\u6301\u5167\u5bb9\u6c34\u6e96\uff0c\u6587\u7a3f\u5c07\u9001\u4e8c\u81f3\u4e09\u4f4d\u5c08\u5bb6\u5b78\u8005\u533f\u540d\u5be9\u67e5\uff0c\u5be9\u67e5\u7d50\u679c\u7531\u7de8\u8f2f\u59d4\u54e1\u4f5c\u6700\u7d42\u88c1\u5b9a\u662f\u5426\u520a\u767b\u3002\u5be9\u67e5\u91cd\u9ede\u9664\u7b26\u5408\u5b78\u8853\u56b4\u8b39\u6027\u4e4b\u8981\u6c42\u5916\uff0c\u4e26\u8003\u91cf\u8207\u672c\u520a\u7279\u8272\u76f8\u7b26\u3002\u4f86\u7a3f\u4e00\u7d93\u520a\u767b\uff0c\u81f4\u8d08\u7576\u671f\u5b78\u520a\u4e00\u518a\u53ca\u62bd\u5370\u672c\u96fb\u5b50\u6a94\u3002\u7de8\u8005\u56e0\u7de8\u52d9\u9700\u8981\uff0c\u5c0d\u4f86\u7a3f\u6709\u5be9\u6838\u3001\u522a\u6539\u8207\u9000\u7a3f\u4e4b\u6b0a\u5229\uff0c\u4e0d\u9858\u522a\u6539\u8005\u8acb\u5728\u6587\u672b\u8072\u660e\u3002\u4f86\u7a3f\u7121\u8ad6\u9304\u7528\u8207\u5426\uff0c\u5747\u4e0d\u9000\u9084\uff0c\u8acb\u81ea\u7559\u539f\u7a3f\u3002<\/p>\n<p>(1) \u6295\u7a3f\u7a3f\u4ef6\u8acb\u4ee5\u96fb\u5b50\u6a94\u53ca\u8ad6\u6587\u6295\u7a3f\u7533\u8acb\u8868(\u9700\u89aa\u81ea\u7c3d\u540d\u5f8c\u6383\u63cf\u9644\u4e0a)\u5bc4\u81f3\u4e2d\u570b\u5ee3\u544a\u5b78\u520a\u6b63\u5f0f\u96fb\u5b50\u4fe1\u7bb1\uff1acallforpaperadv@gmail.com\u3002\u6a94\u6848\u540d\u7a31\u4ee5\u8ad6\u6587\u6a19\u984c\u70ba\u547d\u540d\uff0c\u4ee5 Word \u53ca PDF \u6a94\u5bc4\u51fa\u3002<br \/>\n(2) \u66f4\u65b0\u7248\u683c\u5f0f\u8aac\u660e\u53ca\u5831\u540d\u8868\u6bcf\u5e74\u65bc 6 \u6708 15 \u65e5\u5728\u6587\u5316\u5927\u5b78\u5ee3\u544a\u7cfb\u7cfb\u7db2\u520a\u767b\uff0c\u8acb\u6295\u7a3f\u8005\u81ea\u884c\u81f3\u7cfb\u7db2\u4e0b\u8f09\uff0c\u7db2\u5740\uff1a <a href=\"https:\/\/crjadv.pccu.edu.tw\/bin\/home.php\">https\uff1a\/\/crjadv.pccu.edu.tw\/bin\/home.php<\/a><br \/>\n(3) \u672c\u671f\u622a\u7a3f\u671f\u9650\u70ba\u6c11\u570b\u4e00\u4e00\u4e8c\u5e74\u4e5d\u6708\u4e09\u5341\u65e5\uff0c\u7a3f\u4ef6\u63a1\u96a8\u5230\u96a8\u5be9\u65b9\u5f0f\uff0c\u5be9\u6838\u901a\u904e\u4f5c\u54c1\u91cf\u4e00\u65e6\u9054\u51fa\u520a\u6a19\u6e96\uff0c\u5373\u63d0\u524d\u51fa\u7248\uff0c\u6709\u5fc5\u8981\u6642\u6703\u516c\u544a\u7b2c\u4e8c\u6b21\u5fb5\u7a3f\u622a\u6b62\u65e5\u671f\u3002<br \/>\n(4) \u8ad6\u6587\u5b57\u6578\u4ee5\u516b\u5343\u5b57\u81f3\u4e00\u842c\u4e94\u5343\u5b57\u70ba\u5b9c\uff0c\u6bcf\u5e74\u7684\u683c\u5f0f\u898f\u7bc4\u65bc\u7cfb\u7db2\u516c\u544a\u3002<br \/>\n(5) \u672c\u520a\u4e0d\u63a5\u53d7\u66fe\u70ba\u5176\u4ed6\u520a\u7269\u520a\u51fa\u4e4b\u4efb\u4f55\u7a3f\u4ef6\uff0c\u542b\u5b78\u8853\u6703\u8b70\u8ad6\u6587\u96c6\u5728\u5167\uff0c\u8acb\u52ff\u4e00\u7a3f\u591a\u6295\u3002<br \/>\n(6) \u5be9\u7a3f\u6642\u9593\uff1a\u5305\u542b\u683c\u5f0f\u5be9\u67e5\u3001\u7de8\u8f2f\u59d4\u54e1\u521d\u5be9\u3001\u4f5c\u8005\u4fee\u6539\u3001\u8907\u5be9\u3001\u4f5c\u8005\u4e8c\u4fee\u7b49\uff0c\u7a3f\u4ef6\u5e73\u5747\u5be9\u67e5\u6642\u9593\u7d04\u8017\u6642 14 \u9031\u3002<br \/>\n(7) \u683c\u5f0f\u5be9\u67e5\uff1a\u4f5c\u8005\u6536\u5230\u683c\u5f0f\u5be9\u67e5\u901a\u77e5\u5f8c\uff0c\u8acb\u65bc\u4e00\u9031\u5167\u4fee\u6539\u5b8c\u7562\u4e26\u56de\u8986\uff0c\u8d85\u904e\u4fee\u6539\u671f\u9650\u4ea6\u8996\u540c\u653e\u68c4\u3002<br \/>\n(8) \u4fee\u6539\u671f\u9650\uff1a\u4f5c\u8005\u6536\u5230\u4fee\u5be9\/\u4fee\u520a\u901a\u77e5\u5f8c\uff0c\u8acb\u65bc\u4e09\u65e5\u5167\u56de\u8986\u4fee\u6539\u610f\u9858\u5426\u5247\u8996\u540c\u653e\u68c4\u3002 \u6bcf\u6b21\u4fee\u6539\u671f\u9650\u70ba\u671f 21 \u65e5\uff0c\u8d85\u904e\u4fee\u6539\u671f\u9650\u4ea6\u8996\u540c\u653e\u68c4\u3002<br \/>\n(9) \u672a\u6284\u8972\u8b49\u660e\uff1a\u8acb\u96a8\u8ad6\u6587\u6a94\u6848\u6aa2\u9644\uff0c\u6392\u9664\u5f15\u7528\u5f8c\u4f4e\u65bc 25%\u4e4b\u672a\u6284\u8972\u8b49\u660e\uff0c\u4f8b\u5982 Turnitin \u8ad6\u6587\u6bd4\u5c0d\u7cfb\u7d71\u3002<br \/>\n(10) \u8ad6\u6587\u4e00\u7d93\u9304\u7528\uff0c\u672c\u520a\u4eab\u6709\u51fa\u7248\u6b0a\uff0c\u4f5c\u8005\u4ecd\u64c1\u6709\u8457\u4f5c\u6b0a\uff0c\u60df\u4f5c\u54c1\u5728\u4e09\u5e74\u5167\u4e0d\u5f97\u53e6\u884c\u51fa\u7248\u55ae\u884c\u672c\uff0c\u4e0d\u540c\u610f\u520a\u51fa\u8005\u8acb\u65bc\u6295\u7a3f\u5831\u540d\u8868\u4e2d\u8a3b\u660e\u3002<\/p>\n<p>\u203b\u5982\u6709\u7591\u554f\u8acb\u6d3d\u4e2d\u570b\u6587\u5316\u5927\u5b78\u5ee3\u544a\u5b78\u7cfb<br \/>\n\u5730\u5740\uff1a11114 \u53f0\u5317\u5e02\u58eb\u6797\u5340\u83ef\u5ca1\u8def 55 \u865f \u4e2d\u570b\u6587\u5316\u5927\u5b78\u5ee3\u544a\u5b78\u7cfb<br \/>\n\u96fb\u8a71\uff1a(02)2861-0511 \u8f49 37305 \u4e2d\u570b\u6587\u5316\u5927\u5b78\u5ee3\u544a\u5b78\u7cfb \u8a31\u6995\u3922\u52a9\u6559<br \/>\n\u50b3\u771f\uff1a(02)2861-8270<br \/>\nE-mail\uff1acallforpaperadv@gmail.com<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p style=\"font-weight: 400\">\u4ee5\u4e0b\u9023\u7d50\u70ba\u7b2c29\u671f\u300a\u4e2d\u570b\u5ee3\u544a\u5b78\u520a\u300b\u5fb5\u7a3f\u555f\u4e8b\u3001\u5b78\u520a\u8ad6\u6587\u683c\u5f0f\u8aaa\u660e\u3001\u5b78\u520a\u8ad6\u6587\u683c\u5f0f\u7bc4\u4f8b\u4ee5\u53ca\u6295\u7a3f\u7533\u8acb\u8868<\/p>\n<p style=\"font-weight: 400\"><a href=\"https:\/\/drive.google.com\/drive\/folders\/1iQZ9iguGZKBEN_Qqf4VZVt1w1PRlZK9g?usp=share_link\" target=\"_blank\" rel=\"noopener\">https:\/\/drive.google.com\/drive\/folders\/1iQZ9iguGZKBEN_Qqf4VZVt1w1PRlZK9g?usp=share_link<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300a\u4e2d\u570b\u5ee3\u544a\u5b78\u520a\u300b\u7b2c 29 \u671f\u5fb5\u7a3f\u555f\u4e8b T [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,49],"tags":[],"class_list":["post-1280","post","type-post","status-publish","format-standard","hentry","category-news-seminar","category-academic-events"],"publishpress_future_action":{"enabled":false,"date":"2026-04-21 18:17:16","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category"},"_links":{"self":[{"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/1280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1280"}],"version-history":[{"count":0,"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=\/wp\/v2\/posts\/1280\/revisions"}],"wp:attachment":[{"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1280"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/pc.wp.shu.edu.tw\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}